本教材主要是為旅游管理專業(yè)兩年或三年制?茖W(xué)生,以及旅游職業(yè)技術(shù)學(xué)校學(xué)生編寫的。我國旅游教育有現(xiàn)狀是,本科教育側(cè)重理論素質(zhì)培養(yǎng),而?平逃齽t著重學(xué)生的實際操作技能的訓(xùn)練。考慮到這一點,在本教材內(nèi)容方面,編者在總共16課的課文中著重地、較詳細地介紹旅游行業(yè)中的飯店業(yè)、餐館業(yè)、旅行社業(yè)務(wù),以此突出本教材的實踐性操作性的特點;在英語口語實踐方面,努力使內(nèi)容貼近生活,采用地道純正的美國國英語口語;在課外讀物中,使用比較淺顯的語言介紹世界各個旅游客源國豐富多采的人文地理、風(fēng)土人情、旅游須知等方面的知識;在語言難易程度方面,力求貼近?茖W(xué)生的實際英語水平,作到淺顯易懂,實用性強。所以本教材與編者為旅游管理專業(yè)本科高年級學(xué)生編寫的《旅游英語》,不論在對象、內(nèi)容、語言、體例等方面均不相同,請教師與學(xué)生選用這兩本教材時務(wù)必注意。 本教材在編排上側(cè)重閱讀和口語練習(xí),語言難度保持在《大學(xué)英語》二、三級的水平。本教材可作為旅游管理?埔约奥糜温殬I(yè)學(xué)校學(xué)生基礎(chǔ)英語課的補充或提高之用,亦可供有一些英語基礎(chǔ)的旅游做從業(yè)人員自學(xué)旅游英語之用。
LESSON ONE Text:The Tourism Industry special terms vocabulary comprehension discussion questions oral English practice:asking the way further reading :north america
LESSON TWO Text:transportation in tourism special terms vocabulary comprehension discussion questions oral English practice:asking the way further reading :north america
LESSON THREE Text:air travel-in-flight service special terms vocabulary comprehension discussion questions oral English practice:asking the way further reading :north america
LESSON FOUR Text:the cruise industry special terms vocabulary comprehension discussion questions oral English practice:asking the way further reading :north america
LESSON FIVE Text:the car rental business special terms vocabulary comprehension discussion questions oral English practice:asking the way further reading :north america
LESSON SIX Text;THE Hospital industry special terms vocabulary comprehension discussion questions oral English practice:asking the way further reading :north america
LESSON SEVEN Text:hotel chains special terms vocabulary comprehension discussion questions oral English practice:asking the way further reading :north america
LESSON EIGHT Text:hotel management special terms vocabulary comprehension discussion questions oral English practice:asking the way further reading :north america
LESSON NINE Text:the front desk
LESSON TEN Text:the housekeeping
LESSON ELEVEN Text:food and beverage service
LESSON TWELVE Text:menu planning
LESSON THIRTEEN Text:dining-roon
LESSON FOURTEEN Text;Cost control and accounting
LESSON FIFTEEN Text:tour operator
LESSON SIXTEEN Text:retail travel agent VOCABULARY USEFUL EXPRESSIONS SPECIAL TERMS REFERENCE BOOKS
Tourism is now generally regarded as one of the most important economic, social and cultural influences of modern times. As one of the largest and the fastest growing industries, tourism is a large and dynamic business in the whole world. Take China for example, its international tourism receipts were 12,074.14 million in US dollars and international arrivals rose up to 7. 428 million in 1997. Moreover tourism has been one of the fastest growing industries in the world. Indeed,the growth rate of tourism has generally exceeded that for the worldwide economy. According to the statistics released by WTO,receipts from international tourism have increased by an average of 9 percent annually for the past 16 years to reach US $423 billion in 1996. And during the same period, international arrivals rose by a yearly average of 4. 6 percent to reach 594 million in 1997. WTO forecasts that international arrivals will top 700 million by the year 2000 and one billion by 2010. Like wise, earnings are predicted to grow to US $ 1,550 billion by 2010. Sometimes it seems as though a new resort area,a new hotel,or a new theme park springs up every day. Since tourism necessarily involves travel,a tourist is usually defined as a person who is visiting some place other than his usual residence for more than 24 hours. A tourist is distinguished by the length of his trip from an excursionist, who is away from his usual residence for less than 24 hours. The question of purpose,however,also must enter into the definition of tourism. Many people,especially those on holiday,travel entirely for the purpose of recreation or pleasure. Some people travel for reasons of health. Other people travel to visit friends and relatives,a reason that has become more important because of increased mobility throughout the world. Still others travel in order to educate themselves in accordance with the old precept that travel is broadening of ones mind and experience. All of these people are generally considered tourists since the primary reason for their trips is recreation. Most tourist statistics also include people who are travelling on business. Among them are businessmen and government officials on specific missions, as well as people attending meetings or conventions. Another kind of business travel is the incentive trip. A bonus or reward is given,for example,to a salesman who has exceeded his sales quota. Many people among those travelling on business often combine pleasure with their work. They also use the same transportation,accommodations,and catering facilities as the holiday tourists.