本書為“高職高專商務(wù)英語類專業(yè)規(guī)劃教材”之一。全書圍繞一整套商務(wù)活動(dòng)來展開,以真實(shí)的商務(wù)情景為線索,涵蓋迎接外商、宴請(qǐng)、安排行程、電話聯(lián)系、召開會(huì)議等日常商務(wù)活動(dòng),又包括了建立業(yè)務(wù)關(guān)系、詢盤、發(fā)盤、價(jià)格磋商、成交、支付、裝運(yùn)、理賠等主要業(yè)務(wù)環(huán)節(jié),同時(shí)討論了崗位與職業(yè)、商展等與現(xiàn)代商務(wù)活動(dòng)緊密相關(guān)的話題,強(qiáng)化學(xué)生的聽、說、讀、寫、譯基本技能。本書共14單元,每個(gè)單元圍繞主題,采取任務(wù)型訓(xùn)練,通過5個(gè)教學(xué)模塊---聽說訓(xùn)練、實(shí)用閱讀、案例分析、拓展閱讀、文化沙龍來提高教學(xué)的靈活性和趣味性,強(qiáng)化學(xué)生英語基本功的培養(yǎng)。
本書既適應(yīng)于高職高專商務(wù)英語專業(yè)的教學(xué),也可作為相關(guān)經(jīng)濟(jì)貿(mào)易專業(yè)的專業(yè)英語教材,還可用作商界人士培訓(xùn)用書。
Unit 1 Meeting a Trade Delegation
Part I Listen and Talk
Part II Reading
Effective Strategies for International Negotiators (I)
Part III Case Study
Status Inquiries
Part IV AdditionaIReading
Effective Strategies for International Negotiators (II)
Part V Culture Salon
Rules of Interaction
Unit 2 Business Dinner
Part I Listen and Talk
Part II Reading
Chinese Cuisine
Part III Case Study
Invitation Cards & Letters
Part IV Additional Reading
Eating in the USA
Part V Culture Salon
Table Manners
Unit 3Factory Tours and Sightseeing
Part I Listen and Talk
Part II Reading
Travel Broadens Executive Minds
Part III Case Study
Short Company Profiles
Part IV Additional Reading
Welcome to Beijing
Part V Culture Salon
Travel Agency
Unit 4 Establishing Business Relations
Part I Listen and Talk
Part II Reading
China Import and Export Fair
Part III Case Study
Letters of Establishing Business Relations
Part IV Additional Reading
EU-China Relations
Part V Culture Salon
How to Establish and Keep Business Relationships with the Arabs
Unit 5 Enquiries and Offers
Part I Listen and Talk
Part II Reading
Cross-cultural Negotiating
Part III Case Study
Letters of Enquiries and Offers
Part IV Additional Reading
Asking Questions
Part V Culture Salon
Conceding and Bargaining
Unit 6 Counter Offer
Part I Listen and Talk
Part II Reading
Export Pricing
Part III Case Study
Letters of Counter-offer
Part IV Additional Reading
Business Customs of the
United States
Part V Culture Salon
Counter-Offer
Unit 7 Terms of Payment
Part I Listen and Talk
Part II Reading
Terms of Payment
Part III Case Study
Letters of Credit
……
Unit 8 Business Contracts
Unit 9 Delivery of Goods
Unit 10 Complaints and Claims
Unit 11 Commodities Fair
Unit 12 Meeting
Unit 13 Telephone Calls
Unit 14 Jobs and Careers
References