本書為商務(wù)英語專業(yè)系列教材之國(guó)際商務(wù)概論。全書共16章,主要內(nèi)容涵蓋國(guó)際商務(wù)導(dǎo)論、國(guó)際商務(wù)的運(yùn)營(yíng)環(huán)境、國(guó)際商務(wù)的運(yùn)營(yíng)保障體系、國(guó)際商務(wù)的策略分析、國(guó)際商務(wù)的內(nèi)部管理、國(guó)際商務(wù)的貿(mào)易機(jī)制、國(guó)際商務(wù)基本流程等。
Chapter 1 國(guó)際商務(wù)概述
1.1 何謂國(guó)際商務(wù)?
1.2 為何學(xué)習(xí)國(guó)際商務(wù)?
1.3 國(guó)際商務(wù)與國(guó)際貿(mào)易
1.4 國(guó)際商務(wù)形式
1.5 從事國(guó)際商務(wù)的必要性
1.6 現(xiàn)代國(guó)際商務(wù)研究
1.7 公司介入國(guó)際商務(wù)之原因
1.8 全球化
1.9 國(guó)際化
1.10 關(guān)稅與貿(mào)易總協(xié)定及世界貿(mào)易組織
1.11 國(guó)際商務(wù)舞臺(tái)上的中國(guó)
Chapter 2 國(guó)際商務(wù)框架
2.1 經(jīng)濟(jì)一體化的層次
2.2 三足鼎立(三大區(qū)域)
2.3 三大區(qū)域之外
Chapter 3 文化與國(guó)際商務(wù)
3.1 何謂文化?
3.2 文化層面
3.3 文化差異的原因
3.4 國(guó)際商務(wù)中的文化碰撞
3.5 企業(yè)文化與民族文化
3.6 文化碰撞與跨國(guó)公司
Chapter 4 國(guó)際商務(wù)環(huán)境
4.1 經(jīng)濟(jì)環(huán)境
4.2 政治環(huán)境
4.3 法律環(huán)境
4.4 社會(huì)文化環(huán)境
……
Chapter 5 國(guó)際貿(mào)易
Chapter 6 國(guó)際營(yíng)銷
Chapter 7 國(guó)際金融
Chapter 8 國(guó)際會(huì)計(jì)、國(guó)際審計(jì)和國(guó)際稅收
Chapter 9 跨國(guó)企業(yè)
Chapter 10 對(duì)外直接投資
Chapter 11 人力資源管理
Chapter 12 國(guó)際物流
Chapter 13 電子商務(wù)
Chapter 14 國(guó)際商法
Chapter 15 國(guó)際支付
參考文獻(xiàn)
《國(guó)際商務(wù)概論》:
The three types of economies are closely related to the political systems of the nations.Free enterprise economies are ones where the govemment almost has no control The trade, and industry are largely run by private firms.The best example of this type is the United States of America.In addition, some other countries that have mixed economies are getting closer and closer to free enterprise by means of privatization.
Mixed economies are ones where different types of economies exist side hy side.In mixed economies there are industries that are run by the state, but a large number of industries and most trading activities are controlled hy private firms.The best examples are the countries of the European Union ( EU).Many advanced nations and developing nations also have some state—run industries.
Controlled economies are ones where the government controls the whole economy.Besides, the trading activities are also controlled by the govemment.China used to be of this type of economy.
In a way, we may say all economies are mixed economies with some differences in the extent to which the economies are mixed.This is because mixed economies have the advantages of controlled economies and free enterprise economies but avoid their respective disadvantages.
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