本系列教材為廣東地方版教材,屬高職高專公共英語系列。該套教材同時也是廣東省高職高專英語改革項目的一個重要組成部分,在內(nèi)容上全面更新,體現(xiàn)出了新內(nèi)容,新體系,新觀念的時代需要。該套教材加強了對應用文等實用文體閱讀能力的培養(yǎng),將英語應用能力的訓練具體體現(xiàn)于英語能力的培養(yǎng)之中,真正做到了“教、學、考”相互照應。 教材的編寫特色如下: 1.嚴格按照《基本要求》編寫。 2.加大聽說技能、特別是實用交際能力的訓練,把培養(yǎng)一定的實用口語交際能力作為本教程的重要任 務。 3.加強對應用文等實用文體閱讀能力的培養(yǎng),滿足將在一線工作的學生實際的涉外交際需要。 4.認真貫徹“學一點、會一點、用一點”,“聽說讀寫譯并重”和“邊學邊用、學用結(jié)合”的原則。 5.具有廣東地方特色。
Unit 1 Understanding Cultural Differences
Section 1 Before-class Activities: Getting Things Ready
Section 2 In-class Activities: Things to Do
International Business Etiquette
Section 3 Things to Write
Writing an Essay
Section 4 After-class Activities: More Things to Do
Unit 2 Conducting a Survey
Section 1 Before-class Activities: Getting Things Ready
Section 2 In-class Activities: Things to Do
Conducting a Survey
Section 3 Things to Write
Writing a Report
Section 4 After-class Activities: More Things to Do
Unit 3 Making a Presentation
Section 1 Before-class Activities: Getting Things Ready
Section 2 In-class Activities: Things to Do
Make an Effective Presentation
Section 3 Things to Write
Describing a Chart
Section 4 After-class Activities: More Things to Do
Unit 4 Establishing Business Relations
Section 1 Before-class Activities: Getting Things Ready
Section 2 In-class Activities: Things to Do
Building Business Relationships
Section 3 Things to Write
Writing a Business Liason Letter
Section 4 After-class Activities: More Things to Do
Unit 5 Promoting Products and Services
Section1 Before-class Activities: Getting Things Ready
Section2 In-class Activities: Things to Do
Selling a Product & Service
Section3 Things to Write
Describing Products and Services
Section4 After-class Activities: More Things to Do
Unit 6 Attending Fairs and Exhibitions
Section1 Before-class Activities: Getting Things Ready
Section2 In-class Activities: Things to Do
Which Trade Show to Attend?
Section3 Things to Write
Preparing a Catalogue
Section4 After-class Activities: More Things to Do
Unit 7 Managing Human Resources
Section1 Before-class Activities: Getting Things Ready
Section2 In-class Activities: Things to Do
Human Resource Management
Section3 Things to Write
Writing a Job Offer Letter
Section4 After-class Activities: More Things to Do
Unit 8 Starting Your Business Online
Section1 Before-class Activities: Getting Things Ready
Section2 In-class Activities: Things to Do
How to Start Your Business Online
Section3 Things to Write
Making a Business Plan
Section4 After-class Activities: More Things to Do
Vocabulary
Phrases