新手學外貿英語一本通是一本全面介紹外貿從業(yè)過程中英語應用相關知識的書籍。全書共9章,主要包括4個部分的英語應用,*部分為外貿營銷、商務往來以及合作形式,第二部分為業(yè)務洽談、外貿協(xié)商以及商品報關,第三部分為外貿后續(xù)事項以及風險與紛爭,第四部分為人際關系拓展相關內容。本書從具體的外貿業(yè)務角度而編寫,從實際出發(fā),通過常用詞匯和情境實例,展示在外貿實戰(zhàn)中*實用的英語對話和郵件往來等知識。幫助外貿從業(yè)人員在短時間內迅速提升與客戶的英文交流能力,從而能更好地應對國際貿易的各個環(huán)節(jié)。
特別附贈案例音頻,聽與說同步練習,學得精對書中的情景實例錄制了對應的音頻文件,只需二維碼掃描,方便對聽力與口語進行同步練習。傾心總結高頻外貿詞匯,融會貫通地道外貿英語精選外貿行業(yè)實用情景對話,從容應對不同外貿場景
CHAPTER01外貿營銷TradeMarketing
PART1營銷話題MarketingTopics/2
Unit1市場調查MarketingSurveys/2
Unit2廣告營銷AdvertisingMarketing/4
Unit3促銷活動PromotionalEvents/7
PART2開發(fā)客戶SeekingforCustomers/9
Unit1開發(fā)信SalesMail/9
Unit2信函來往BusinessLetter/12
Unit3電話溝通TelephoneCommunication/15
PART3參加展會TradeFair/18
Unit1展位相關AboutBooth/18
Unit2接待客戶CustomerServices/22
Unit3會后跟進ContactAfterFair/26
CHAPTER02商務往來DoingBusiness
PART1預約會面AboutVisit/30
Unit1要求會面DemandinganAppointment/30
Unit2安排會面ArranginganAppointment/34
PART2外賓接待ReceivingCustomers/37
Unit1商務簽證邀請函VisaInvitationLetter/37
Unit2迎接客戶PickingupCustomers/39
Unit3商務參觀BusinessVisit/42
Unit4商務會餐BusinessDinner/46
Unit5安排活動ArrangingActivities/50
Unit6機場道別Seeingoff/52
PART3商務出差BusinessTravel/54
Unit1入境手續(xù)EntryFormalities/54
Unit2飛機旅程AirTravel/57
Unit3安排住宿ArrangingAccommodations/62
Unit4交通出行Transportation/66
PART4日常通知DailyAotification/69
Unit1公司變動通知CompanyChangeInformed/69
Unit2職務調整通知PositionAdjustmentInformed/73
CHAPTER03合作形式FormsofCooperation
PART1合作Cooperation/78
Unit1合資經營JointVenture/78
Unit2合并收購Mergers&Acquisitions/81
Unit3技術轉讓TechnologyTransfer/83
PART2代理Agent/87
Unit1申請代理ApplyingforAgency/87
Unit2拒絕代理RefusinganAgent/89
Unit3代理協(xié)商AgencyConsultations/92
Unit4任命代理AppointinganAgent/95
PART3貿易Trade/97
Unit1加工和組裝貿易ProcessingandAssemblingTrade/97
Unit2其他貿易形式OtherFormsofTrade/101
Unit3招標與投標BiddingandTendering/108
CHAPTER04業(yè)務洽談TradeNegotiations
PART1詢盤與報盤InquiryandOffer/112
Unit1詢盤處理DealingwithInquiries/112
Unit2報盤處理DealingwithOffers/115
Unit3介紹產品RecommendingProducts/119
PART2還盤Counteroffer/123
Unit1還盤處理DealingwithCounteroffers/123
Unit2價格談判PriceNegotiations/130
Unit3新的價目單ARenewedPriceList/133
PART3訂貨與確認OrderandConfirmation/136
Unit1樣品準備SamplePreparation/136
Unit2訂單處理DealingwithOrders/143
Unit3要求傭金AskingforaCommission/152
Unit4要求折扣AskingforaDiscount/155
CHAPTER05外貿協(xié)商BusinessNegotiations
PART1客戶會議CustomerMeeting/160
Unit1會前準備MeetingPreparations/160
Unit2會議環(huán)節(jié)MeetingSessions/163
PART2商定條款ItemsNegotiations/168
Unit1運輸方式DeliveryMethodsNegotiation/168
Unit2交貨期限ConsignmentTimeNegotiation/172
Unit3包裝方式PackingMethodsNegotiation/174
Unit4保險條款InsuranceTermsNegotiation/176
Unit5付款方式PaymentTermsNegotiation/178
PART3合同事務AboutContract/181
Unit1合同評審ContractReview/181
Unit2簽訂合同SigningaContract/184
Unit3終止合同TerminatingaContract/186
CHAPTER06商品報關DeclarationofGoods
PART1生產Production/190
Unit1生產階段ProductionStage/190
Unit2生產問題ProductionProblems/193
PART2商品檢驗CommodityInspection/197
Unit1商檢討論InspectionNegotiation/197
Unit2商檢程序InspectionProcedures/200
Unit3檢驗爭議DiscrepancyaboutInspection/203
PART3海關通關CustomsClearance/206
Unit1通關討論CustomsClearanceNegotiation/206
Unit2報關資料DeclarationDocuments/209
Unit3海關問詢QuestioningattheCustoms/212
PART4裝運和交貨ShipmentandDelivery/215
Unit1裝運指示ShipmentInstructions/215
Unit2裝運問題ShipmentProblems/218
Unit3裝運和交貨通知ShipmentandDeliveryNote/221
CHAPTER07后續(xù)事項After-sale
PART1關于支付AboutPayment/226
Unit1支付結算PaymentClearing/226
Unit2催款PaymentReminder/231
Unit3付款錯誤PaymentingError/235
Unit4確認收到款項PaymentConfirm/238
PART2售后跟進After-saleService/240
Unit1詢問情況InquiringAbouttheSituation/240
Unit2優(yōu)化產品OptimizingProducts/243
Unit3交換信息ExchangedInformation/245
Unit4推薦新產品PromotingNewProducts/248
CHAPTER08風險與紛爭RiskandDispute
PART1保險Insurance/252
Unit1保險類別InsuranceCoverage/252
Unit2保險費率PremiumRates/255
Unit3投保ToInsure/258
Unit4賠償Compensation/260
PART2投訴Complaints/263
Unit1進行投訴FileaComplaints/263
Unit2處理Solutions/266
PART3索賠Claim/270
Unit1提出索賠CompensationClaim/270
Unit2賠付方式CompensationMethods/273
CHAPTER09人際關系拓展EstablishingHumanRelations
PART1私人交往PersonalAffairs/280
Unit1節(jié)日問候FestivalGreetings/280
Unit2贈送禮物PresentingGifts/284
PART2私下交流PrivateConversation/287
Unit1祝賀與安慰CongratulationsandConsolations/287
Unit2請教與感謝RequestsandThanks/291