世紀(jì)商務(wù)英語綜合教程(專業(yè)篇 1 第6版)/“十二五”職業(yè)教育國家規(guī)劃教材
定 價(jià):43 元
叢書名:“十二五”職業(yè)教育國家規(guī)劃教材
- 作者:孫雪梅,王洗薇,王華,劉杰英 等 編
- 出版時(shí)間:2018/7/1
- ISBN:9787568514767
- 出 版 社:大連理工大學(xué)出版社
- 中圖法分類:F7
- 頁碼:218
- 紙張:膠版紙
- 版次:6
- 開本:16開
《世紀(jì)商務(wù)英語綜合教程(專業(yè)篇 1 第6版)/“十二五”職業(yè)教育國家規(guī)劃教材》采用多種靈活的設(shè)計(jì)手段,將單元主題的一般性知識(shí)以圖片、視頻等模式傳遞給學(xué)習(xí)者。同時(shí),提供切合熱點(diǎn)的真實(shí)素材,讓學(xué)習(xí)者可以身臨其境地體驗(yàn)國際商務(wù)英語交際活動(dòng)。
通過不同場景和任務(wù)的聽力輸入,圍繞單元主題訓(xùn)練學(xué)生捕捉細(xì)節(jié)信息、概括主旨等能力,并通過讓學(xué)生就同一話題進(jìn)行對(duì)話、展開討論、陳述觀點(diǎn),提高學(xué)生的語言輸出能力。
選擇能夠體現(xiàn)單元主題的有代表性的文章,并配有豐富的插圖以激發(fā)學(xué)生的學(xué)習(xí)興趣。課文后配有閱讀理解、詞匯、翻譯、語法、項(xiàng)目訓(xùn)練等,形式多樣,將每個(gè)單元所學(xué)的商務(wù)知識(shí)與實(shí)用的英語語言知識(shí)相結(jié)合,重點(diǎn)培養(yǎng)學(xué)生的語言應(yīng)用能力,引導(dǎo)學(xué)生融入商務(wù)交流的世界,接受和體會(huì)商務(wù)英語的使用規(guī)則。
Unit 1 Marketing
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 2 Insurance
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 3 Customer Service
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 4 Online Advertising
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 5 Human Resources
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 6 Sharing Economy
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 7 Intercultural Business
Communication
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 8 International Retailing
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 9 The Internet of Things
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 10 New BusinessTypes
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice