Unit 1 1 Text　A Cross-Border E-commerce Overview　1 New　Words　5 Phrases　8 Abbreviations　9 Reference　Translation　9 Text　B Chinese Cross-Border E-commerce Overview　12 New　Words　14 Phrases　14 Writing　Method Guide　15 Exercises　16 Unit　2　19 Text　A How to Create a Successful Cross-Border E-commerce Strategy　19 New　Words　21 Phrases　23 Reference　Translation　23 Text　B The Dos and Don’ts of Cross-Border E-commerce　25 New　Words　28 Phrases　30 Abbreviations　30 Writing　Method Guide　31 Exercises　32 Unit　3　35 Text　A Comparison of the Top 5 Cross-Border E-commerce Platforms in China　35 New　Words　40 Phrases　41 Reference　Translation　42 Text　B Online Marketplace Comparison: Amazon, Walmart & Alibaba　45 New　Words　48 Phrases　49 Abbreviations　49 Writing　Method Guide　50 Exercises　51 Unit　4　54 Text　A Build Your Virtual Store　54 New　Words　56 Phrases　57 Abbreviations　57 Reference　Translation　58 Text　B 10 Things You Need to Start Selling Online　59 New　Words　62 Phrases　63 Abbreviations　63 Writing　Method Guide　64 Exercises　64 Unit　5　68 Text　A Selling on Amazon　68 New　Words　72 Phrases　73 Abbreviations　74 Reference　Translation　74 Text　B Amazon Seller Central and Amazon Vendor Central　77 New　Words　81 Phrases　82 Abbreviations　82 Writing　Method Guide　83 Exercises　84 Unit　6　87 Text　A How to Write Product Descriptions　87 New　Words　89 Phrases　91 Reference　Translation　91 Text　B Shopping Cart Software Overview　93 New　Words　96 Phrases　97 Abbreviations　98 Writing　Method Guide　98 Exercises　99 Unit　7　102 Text　A Pricing Strategy　102 New　Words　105 Phrases　107 Reference　Translation　108 Text　B How to Make Social Media a Driving Force for Your Cross-Border E-commerce　110 New　Words　114 Phrases　115 Abbreviations　115 Writing　Method Guide　115 Exercises　117 Unit　8　120 Text　A How Electronic Payment Works　120 New　Words　122 Phrases　123 Abbreviations　124 Reference　Translation　124 Text　B Online Banking Security　126 New　Words　128 Phrases　130 Abbreviations　130 Writing　Method Guide　131 Exercises　134 Unit　9　137 Text　A 7 Types of After Sales Services to Keep Your Customer Satisfied New　Words　139 Phrases　140 Abbreviations　141 Reference　Translation　141 Text　B Chatbots　142 New　Words　146 Phrases　147 Abbreviations　147 Writing　Method Guide　148 Exercises　150 Unit　10　153 Text　A How Sellers Can Leverage Their Product Feed for Amazon SEO New　Words　158 Phrases　159 Abbreviations　160 Reference　Translation　160 Text　B Ways to Protect Your E-commerce Site from Hacking and Fraud New　Words　167 Phrases　168 Abbreviations　168 Writing　Method Guide　168 Exercises　169 Unit　11　173 Text　A Third Party Logistics Overview　173 New　Words　176 Phrases　177 Abbreviations　178 Reference　Translation　179 Text　B Reverse Logistics in E-commerce　181 New　Words　185 Phrases　186 Writing　Method Guide　187 Exercises　188 Unit　12　192 Text　A Benefits of Data Analytics in E-commerce Business New　Words　194 Phrases　196 Abbreviations　196 Reference　Translation　196 Text　B Role of Artificial Intelligence in E-commerce　198 New　Words　201 Phrases　203 Abbreviations　203 Writing　Method Guide　204 Exercises　207