第一冊主要內容為“商務交際和商務禮儀”,第二冊為“國際貿易和市場營銷”,其中第一冊內容包括接待客戶、商務電話、商務會議、社交禮儀、工作職業(yè)、信息呈現(xiàn)、產品概述、公司介紹、商務環(huán)境和團隊建設。第二冊的內容包括進出口貿易、市場調查、交易會、公共關系、電子商務、商務廣告、商務合作、商務溝通、商務談判、跨境電商
知名學校,教材編寫體例新穎
國家十二五規(guī)劃教材改版
搭配全套教學PPT課件、聽力音頻、課文朗誦音頻、練習題答案
聽說訓練和案例分析、語法和生詞均設計巧妙
李玉萍, 商務英語聽說,中國財經出版社 2005年 (參編) 國際商務談判,電子出版社 2008年 (副主編) 商務英語聽說(1、2冊), 對外經貿大學出版社 2009年(主編) 新編實用英語拓展教程(4), 高教出版社 2010年(主編)
Unit 1 Import and Export 1
Listening and Speaking 2
Reading 5
Fast Reading 10
Case Study 15
Grammar and Usage 15
Practical Writing 21
Unit 2 Market Research 24
Listening and Speaking 24
Reading 27
Fast Reading 31
Case Study 35
Grammar and Usage 35
Practical Writing 41
Unit 3 Trade Fairs 43
Listening and Speaking 44
Reading 48
Fast Reading 52
Case Study 56
Grammar and Usage 56
Practical Writing 59
Unit 4 Public Relations 61
Listening and Speaking 61
Reading 64
Fast Reading 69
Case Study 73
Grammar and Usage 74
Practical Writing 81
Unit 5 E-commerce 86
Listening and Speaking 87
Reading 89
Fast Reading 95
Case Study 99
Grammar and Usage 99
Practical Writing 102
Unit 6 Business Advertising 105
Listening and Speaking 106
Reading 110
Fast Reading 115
Case Study 119
Grammar and Usage 119
Practical Writing 125
Unit 7 Business Cooperation 126
Listening and Speaking 127
Reading 130
Fast Reading 135
Case Study 139
Grammar and Usage 139
Practical Writing 144
Unit 8 Business Communication 146
Listening and Speaking 147
Reading 150
Fast Reading 155
Case Study 158
Grammar and Usage 159
Practical Writing 164
Unit 9 Business Negotiation 167
Listening and Speaking 167
Reading 171
Fast Reading 176
Case Study 179
Grammar and Usage 180
Practical Writing 185
Unit 10 Cross-border E-commerce 187
Listening and Speaking 188
Reading 191
Fast Reading 195
Case Study 199
Grammar and Usage 200
Practical Writing 205
Appendix I Vocabulary 212