目 錄
前言
二維碼索引
概述..........................................................................................................................................1
一、插畫設(shè)計簡介 .............................................................................................................2
二、插畫設(shè)計輔助工具Illustrator簡介 .............................................................................2
第1單元　崗前培訓(xùn)................................................................................................................5
項目　設(shè)計臺歷 .................................................................................................................6
任務(wù)1　創(chuàng)建自定義工作區(qū) .......................................................................................8
任務(wù)2　繪制臺歷背景插圖 .....................................................................................19
任務(wù)3　設(shè)計臺歷內(nèi)容 .............................................................................................36
第2單元　書籍插畫設(shè)計......................................................................................................47
項目　設(shè)計《Kat，Hi》的圖書裝幀 .............................................................................48
任務(wù)1　項目前期準(zhǔn)備 .............................................................................................49
任務(wù)2　設(shè)計《Kat，Hi》封面 ...............................................................................54
任務(wù)3　設(shè)計《Kat，Hi》扉頁 ...............................................................................60
任務(wù)4　設(shè)計《Kat，Hi》正文頁 ...........................................................................65
任務(wù)5　制作《Kat，Hi》立體效果 .......................................................................70
第3單元　報紙插畫設(shè)計......................................................................................................79
項目　設(shè)計《青年人》報紙 ...........................................................................................80
任務(wù)1　設(shè)計報紙版面 .............................................................................................81
任務(wù)2　設(shè)計報頭和報眉 .........................................................................................85
任務(wù)3　為報紙正文排版 .........................................................................................95
第4單元 包裝插畫設(shè)計.....................................................................................................111
項目　設(shè)計飲料包裝插圖 .............................................................................................112
任務(wù)1　項目前期準(zhǔn)備 ...........................................................................................112
任務(wù)2　繪制飲料包裝插圖 ...................................................................................116
第5單元　廣告插畫設(shè)計....................................................................................................129
項目1　設(shè)計環(huán)保招貼海報 ...........................................................................................130
任務(wù)1　構(gòu)思創(chuàng)意草圖 ...........................................................................................131
任務(wù)2　設(shè)計招貼海報版式 ...................................................................................136
項目2　設(shè)計麥當(dāng)勞店面廣告 .......................................................................................144
任務(wù)1　設(shè)計麥當(dāng)勞菜單 .......................................................................................145
任務(wù)2　設(shè)計麥當(dāng)勞二折頁宣傳單 .......................................................................151
任務(wù)3　設(shè)計麥當(dāng)勞店面海報 ...............................................................................160
第6單元　商業(yè)形象插畫設(shè)計............................................................................................167
項目1　設(shè)計艾菲斯咖啡館的標(biāo)志和形象代言 ...........................................................168
任務(wù)1　企業(yè)形象定位 ...........................................................................................170
任務(wù)2　制作艾菲斯咖啡館的標(biāo)志 .......................................................................174
任務(wù)3　制作艾菲斯咖啡館的形象代言 ...............................................................181
項目2　設(shè)計酷猴企業(yè)VI ...............................................................................................192
任務(wù)1　規(guī)劃企業(yè)VI ...............................................................................................194
任務(wù)2　制作VI基礎(chǔ)元素 .......................................................................................198
任務(wù)3　制作VI應(yīng)用系統(tǒng) .......................................................................................206
第7單元　游戲插畫設(shè)計....................................................................................................219
項目1　游戲角色的原畫設(shè)定 .......................................................................................220
任務(wù)1　繪制角色造型 ...........................................................................................221
任務(wù)2　繪制角色細(xì)節(jié) ...........................................................................................229
任務(wù)3　制作武器及背景 .......................................................................................236
項目2　設(shè)計“夢幻英雄”游戲網(wǎng)頁 ...........................................................................245
任務(wù)1　設(shè)計網(wǎng)頁版式 ...........................................................................................246
任務(wù)2　設(shè)計網(wǎng)頁內(nèi)容 ...........................................................................................254
任務(wù)3　輸出網(wǎng)頁 ...................................................................................................262
參考文獻..............................................................................................................................269