本書取材創(chuàng)新、內(nèi)涵創(chuàng)新、立意創(chuàng)新。全書的編寫思路緊跟新時(shí)代國家經(jīng)濟(jì)、文化發(fā)展的趨勢(shì),立意順應(yīng)國家職業(yè)教育改革的理念和實(shí)施方案。本書以崗位職業(yè)能力分析和教學(xué)實(shí)際需求為基礎(chǔ),服務(wù)于涉外事業(yè)發(fā)展和滿足社會(huì)人才需求,在強(qiáng)化和提升學(xué)生涉外職業(yè)能力的同時(shí)也致力于提升學(xué)生的綜合素質(zhì),培養(yǎng)學(xué)生的創(chuàng)新意識(shí)。本書涉及的場(chǎng)景集中展示了因中西方文化差異帶來的一系列影響多邊商務(wù)活動(dòng)的問題,拓展了學(xué)生的專業(yè)知識(shí)面,提升了涉外職業(yè)能力,也引導(dǎo)學(xué)生在涉外工作和跨文化合作中樹立正確的文化觀和世界觀,積極配合了思政教育和就業(yè)指導(dǎo)工作。
周容生,云南能源職業(yè)技術(shù)學(xué)院教師,參與高職英語教學(xué)綜合性教學(xué)評(píng)價(jià)體系構(gòu)建、高效課堂——實(shí)用英語任務(wù)型學(xué)習(xí)研究、高職高專學(xué)生英語學(xué)習(xí)策略與自主學(xué)習(xí)能力相關(guān)性研究等多項(xiàng)課題,曾獲得云南省"超星杯”信息化教學(xué)設(shè)計(jì)競(jìng)賽三等獎(jiǎng)。
目 錄
Unit 1 Recruitment 1
SectionⅠ Warm up 1
Section?Ⅱ Listening and Speaking 3
Section?Ⅲ Practical Reading 6
Section Ⅳ Practical Writing 16
Unit 2 Human Resource 20
SectionⅠ Warm up 20
Section?Ⅱ Listening and Speaking 22
Section?Ⅲ Practical Reading 27
Section Ⅳ Practical Writing 40
Unit 3 Marketing 45
SectionⅠ Warm up 45
Section?Ⅱ Listening and Speaking 46
Section?Ⅲ Practical Reading 50
Section Ⅳ Practical Writing 59
Unit 4 Business Meeting 63
SectionⅠ Warm up 63
Section?Ⅱ Listening and Speaking 65
Section?Ⅲ Practical Reading 68
Section Ⅳ Practical Writing 78
Unit 5 Business Travel 81
SectionⅠ Warm up 81
Section?Ⅱ Listening and Speaking 83
Section?Ⅲ Practical Reading 89
Section Ⅳ Practical Writing 98
Unit 6 Business Dinner 101
SectionⅠ Warm up 101
Section?Ⅱ Listening and Speaking 103
Section?Ⅲ Practical Reading 105
Section Ⅳ Practical Writing 115
Unit 7 Trade Show 119
SectionⅠ Warm up 119
Section?Ⅱ Listening and Speaking 121
Section?Ⅲ Practical Reading 123
Section Ⅳ Practical Writing 135
Unit 8 Customer Service 139
SectionⅠ Warm up 139
Section?Ⅱ Listening and Speaking 141
Section?Ⅲ Practical Reading 143
Section Ⅳ Practical Writing 155
Unit 9 Business Negotiation 158
SectionⅠ Warm up 158
Section?Ⅱ Listening and Speaking 160
Section?Ⅲ Practical Reading 165
Section Ⅳ Practical Writing 176
Unit 10 E-commerce 182
SectionⅠ Warm up 182
Section?Ⅱ Listening and Speaking 184
Section?Ⅲ Practical Reading 186
Section Ⅳ Practical Writing 197
參考文獻(xiàn) 202