《全方位商務(wù)英語(yǔ)系列教材：國(guó)際商務(wù)函電》結(jié)合大量的國(guó)際商務(wù)函電的范本，闡述了與國(guó)際貿(mào)易和國(guó)際商務(wù)活動(dòng)有關(guān)的主要業(yè)務(wù)函電的寫作方法和相關(guān)知識(shí)。
《全方位商務(wù)英語(yǔ)系列教材：國(guó)際商務(wù)函電》理論結(jié)合實(shí)際，理論闡述深入淺出，案例范文新穎翔實(shí)，基本內(nèi)容使用英文撰寫，對(duì)一些名詞和專業(yè)術(shù)語(yǔ)則適當(dāng)輔以中文解釋，在每章后面都有中文注釋、中英文對(duì)照的常用詞句、練習(xí)題和參考答案。
本書特別適合用作高等學(xué)校國(guó)際貿(mào)易、國(guó)際商務(wù)、國(guó)際經(jīng)濟(jì)、國(guó)際金融、市場(chǎng)營(yíng)銷、商業(yè)經(jīng)濟(jì)管理、公共管理、公共關(guān)系、人事管理、旅游管理、涉外高等文秘等專業(yè)的中英文雙語(yǔ)教學(xué)用書，也適合作為大專院校經(jīng)濟(jì)與管理類其他專業(yè)方向的教材。對(duì)于從事對(duì)外貿(mào)易和對(duì)外經(jīng)濟(jì)工作的業(yè)務(wù)人員、在外國(guó)公司和中外合資企業(yè)工作的管理及業(yè)務(wù)人員、從事招商引資的工作人員等，也是很實(shí)用的參考書。
Chapter 1 General Principles of Business Letter Writing
商務(wù)信函寫作的基本原則
1 Completeness 完整性
1.1 Provide All Necessary Information 提供所有必須的信息
1.2 Answer All Questions Asked 回答所有問(wèn)及的問(wèn)題
1.3 Give Something Extra When Desirable 提供必要的額外信息
2 Conciseness 簡(jiǎn)明性
2.1 Eliminate Wordy Expressions避免冗余的詞句
2.2 Include Only Relevant Material只使用相關(guān)的信息
2.3 Avoid Unnecessary Repetition 避免不必要的重復(fù)
3 Consideration 體諒性
3.1 Focus on "You" in Positive Situations正面情形多使用"您"
3.2 Depersonalize in Sensitive Situations敏感情形避用人稱
3.3 Show Reader Benefit展現(xiàn)讀者的利益
3.4 Emphasize Positive Facts 強(qiáng)調(diào)積極的信息
4 Concreteness 具體性
4.1 Use Specific Facts and Figures使用具體的信息和數(shù)據(jù)
4.2 Put Action in Your Verbs盡量使用動(dòng)詞
4.3 Choose Vivid, Image-Building Words使用生動(dòng)形象的用語(yǔ)
5 Clarity 清楚性
5.1 Choose Precise, Concrete and Familiar Words選擇準(zhǔn)確、具體和常用的詞語(yǔ)
5.2 Construct Effective Sentences and Paragraphs有效地組織句子和段落
6 Courtesy 禮貌性
6.1 Be Sincerely Tactful and Appreciative 使用得體誠(chéng)懇的詞句
6.2 Use Expressions that Show Respect 使用表示尊敬的詞句
6.3 Choose Non-Discriminatory Expressions使用非歧視性的詞句
7 Correctness 正確性
7.1 Use the Right Level of Language使用合適的語(yǔ)言
7.2 Use Right Figures, Facts and Words使用準(zhǔn)確的數(shù)據(jù)、事實(shí)和詞句
7.3 Maintain Acceptable Writing Mechanics使用恰當(dāng)?shù)膶懽骷记?br />
Exercises習(xí)題
Chapter 2 The Layout Format of the Business Letter商務(wù)信函格式
1 Full Block Style 完全齊頭式
2 Modified Block Style段落齊頭式
3 Indented Style 段落首行縮進(jìn)式
4 General Points about Business Letter Layout 商務(wù)信函格式要點(diǎn)
5 The Layout Style of Fax 傳真的格式
6 The Layout Style of Business Email 電子郵件的格式
Exercises 習(xí)題
Chapter 3 The Components of a Business Letter商務(wù)信函結(jié)構(gòu)
1 The Letterhead信頭
2 Date Line 日期
3 The Inside Address封內(nèi)地址
4 The Salutation 稱呼
5 The Body 正文
6 The Complimentary Close 結(jié)尾敬語(yǔ)
7 The Signature 簽名
8 The Attention Line 主辦人或經(jīng)辦人
9 Subject Line 事由
10 Enclosure Notation 附件
11 Copy Notation抄送
12 The Reference Initials 備忘署名
13 Mailing and Classification Notations 郵遞分級(jí)標(biāo)示
14 Postscript （"P.S." "PS" ） 附言
15 The Next Page Notation 續(xù)頁(yè)標(biāo)識(shí)
16 Envelopes 信封
17 Interoffice Memoranda 備忘錄
Exercises 習(xí)題
Chapter 4 The Practical Approach of Business Document Writing
商務(wù)文書寫作的實(shí)用步驟
1 Five Planning Steps 商務(wù)文書寫作計(jì)劃五步曲
1.1 Identify Your Purpose明確問(wèn)題
1.2 Analyze Your Audience分析讀者
1.3 Choose Your Ideas選擇內(nèi)容
1.4 Collect Your Data搜集數(shù)據(jù)
1.5 Organize Your Message 組織信息
2 Direct and Indirect Writing Approaches 直接與間接寫作方法
2.1 The Direct Approach 直接法
2.2 The Indirect Approach 間接法
3 Business Writing Pyramid 商務(wù)寫作"金字塔"
Exercises 習(xí)題
Chapter 5 Writing Informative Business Messages告知性商務(wù)文書寫作
1 Writing Positive and Neutral Messages 正面和中性消息的寫作
1.1 Formal Invitation Letters 請(qǐng)柬
1.2 Announcement Letters 通知信函
1.3 Transmittal Letters封面信函
2 Writing Negative Messages 負(fù)面信息的寫作
2.1 Refusing Credit 拒絕提供商業(yè)信用
2.2 Declining Invitations and Requests for Favors拒絕邀請(qǐng)和請(qǐng)求
2.3 Negative Reply to an Invitation 回拒邀請(qǐng)
2.4 Unfavorable Unsolicited Messages主動(dòng)發(fā)出的消極信息
Exercises 習(xí)題
Chapter 6 Writing Persuasive Business Messages說(shuō)服性商務(wù)文書寫作
1 Requests for Products or Services求購(gòu)產(chǎn)品和服務(wù)
2 Complaints 申訴
3 Requests for Settlement of Payment付款請(qǐng)求
4 Solicited Sales Letters 回應(yīng)式推銷信
5 Unsolicited Sales Letters自發(fā)式推銷信
Exercises 習(xí)題
Chapter 7 Enquiries and Offers詢盤和發(fā)盤
1 Enquiries 詢盤
2 Unsolicited Offers 主動(dòng)發(fā)盤
3 Solicited Offers 回應(yīng)式發(fā)盤
4 Counter Offers 還盤
Useful Sentences 常用詞句
Exercises 習(xí)題
Chapter 8 Orders and Acknowledgements訂單和確認(rèn)
1 Orders 訂單
2 Acceptance of Orders 接受訂單
3 Acceptance of Orders with Changes接受訂單但有改動(dòng)
4 Suggesting Order Substitutes建議訂購(gòu)替代商品
5 Rejection of Orders 拒絕訂單
Useful Sentences 常用詞句
Exercises 習(xí)題
Chapter 9 Transport運(yùn)輸
1 Enquiry to Charter a Ship租船請(qǐng)求
2 Reply 租船答復(fù)
3 Shipping Instructions 裝運(yùn)指示
4 Shipping Advice 裝運(yùn)通知
5 Urging Immediate Shipment 敦促立即裝運(yùn)
Useful Sentences 常用詞句
Exercises 習(xí)題
Chapter 10 Insurance保險(xiǎn)
1 Urging to Insure敦促投保
2 Enquiry for Insurance投保詢盤
3 Reply to Enquiry詢盤答復(fù)
4 Confirmation 確認(rèn)
Useful Sentences 常用詞句
Exercises 習(xí)題
Chapter 11 Payment支付
1 A Request for Payment by L/C要求用信用證付款
2 A Request for Opening L/C申請(qǐng)開立信用證
3 The Bank Agreement to Open L/C銀行同意開立信用證
4 A Notice to the Seller 通知賣方
5 A Request for Amending L/C 請(qǐng)求修改信用證
6 Presentation of Documents by the Seller 賣方提示付款
7 A Refusal by the Bank 銀行拒付
8 A Request for Payment by the Seller 賣方請(qǐng)求銀行付款
9 A Request for Payment by the Bank 銀行要求買方付款
Useful Sentences 常用詞句
Exercises 習(xí)題
Chapter 12 Claims and Adjustments索賠和理賠
1 A Claim about Short Weight 短量索賠
2 Reply to Claim 索賠的答復(fù)
3 A Claim about Quality 質(zhì)量問(wèn)題申訴
4 A Rejection of Claim 拒絕索賠的答復(fù)
Useful Sentences 常用詞句
Exercises 習(xí)題
Chapter 13 Tenders招投標(biāo)
1 An Invitation for Tender招標(biāo)邀請(qǐng)
2 Letter of the Bid （Bid Form） 投標(biāo)函
3 Power of Attorney 授權(quán)書
4 Bank's Reference Letter 銀行資信證明函
5 Reference Letter from the Bidder's Clients 投標(biāo)人用戶推薦函
6 Qualification Statement of the Bidder 投標(biāo)人資質(zhì)聲明函
7 Bid Bond 投標(biāo)保證金
8 Performance Bond 履約保函
9 Bid Clarification Letter 投標(biāo)文件澄清函
10 Writing an RFP RFP寫作
11 Writing a professional RFP專業(yè)RFP寫作
12 Common Elements of an RFP RFP的主要內(nèi)容
13 The RFP Cover Letter RFP封面函
14 The RFP Letter of Intent 針對(duì)RFP的意向書
15 The No-Bid Letter 不參加投標(biāo)函
16 The Contract Award Letter 中標(biāo)通知書
17 The RFP Disqualification Letter 不符合RFP要求的告知函
18 The RFP Rejection Letter 未中標(biāo)告知函
Useful Sentences常用詞句
Exercises 習(xí)題
Chapter 14 Agency代理
1 Agency or Dealership Requests 代理或經(jīng)銷的請(qǐng)求
2 An Acceptance of Application 接受申請(qǐng)
3 A Rejection of Application 拒絕申請(qǐng)
Useful Sentences 常用詞句
Exercises 習(xí)題
Reading Materials: Distributorship Agreement 經(jīng)銷協(xié)議
Chapter 15 Consignment and Exhibition Sales寄售和展賣
1 A Request for Goods on Consignment 建議寄售商品
2 An Acceptance 接受建議
3 A Request for Goods on Exhibition Sales 建議展賣商品
4 Acceptance of Proposal接受建議
Useful Sentences 常用詞句
Exercises 習(xí)題
Chapter 16 Barter Compensation and Processing Trade易貨補(bǔ)償和加工貿(mào)易
1 A Proposal for Barter Trade 提議易貨貿(mào)易
2 A Reply to the Proposal 對(duì)提議的回復(fù)
3 A Proposal for Compensation Trade提議補(bǔ)償貿(mào)易
4 A Reply to Compensation Trade 對(duì)補(bǔ)償貿(mào)易的回復(fù)
5 A Proposal for Processing Trade加工貿(mào)易建議書
6 A Reply to Processing Trade Proposal對(duì)加工貿(mào)易建議的回復(fù)
Useful Sentences 常用詞句
Exercises 習(xí)題
Chapter 17 Setting up Sino-Foreign Joint Venture創(chuàng)辦中外合資企業(yè)
1 Letter of Intent for a Joint Venture合資企業(yè)意向書
2 About Investment Environment關(guān)于投資環(huán)境
3 Registration of a Joint Venture注冊(cè)合資企業(yè)
4 Application Letter for Registration of a Joint Venture 注冊(cè)合資企業(yè)的申請(qǐng)
Useful Sentences 常用詞句
Exercises 習(xí)題
Chapter 18 Other Business Documents其他商務(wù)文書
1 Confirming the Verbal Agreement確認(rèn)口頭達(dá)成的協(xié)議
2 Apology Letter 道歉信
3 Meeting Appointment Letter預(yù)約會(huì)見(jiàn)
4 Congratulations 祝賀信
5 Invitation 邀請(qǐng)信
6 Notice 通知
7 Promotional Letter促銷信函
8 Thanks Letter感謝信函
9 Welcome Letter 歡迎信函
10 Resume and Its Cover Letter簡(jiǎn)歷與附信
11 Recommendation Letter推薦信
12 To Whom It May Concern Letter給相關(guān)負(fù)責(zé)人的信
Useful Sentences常用詞句
Exercises習(xí)題
附錄一 習(xí)題參考答案
附錄二 英漢對(duì)照國(guó)際商務(wù)常用縮寫
附錄三 英漢對(duì)照國(guó)際商務(wù)常用詞匯
附錄四 各種貨幣名稱及標(biāo)準(zhǔn)縮寫符號(hào)
附錄五 英國(guó)與美國(guó)在貿(mào)易領(lǐng)域常用字拼寫差異對(duì)照表
主要參考文獻(xiàn)
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