21世紀(jì)高職高專專業(yè)英語(yǔ)系列教材:外貿(mào)函電專業(yè)英語(yǔ)
定 價(jià):22 元
- 作者:王建培 著
- 出版時(shí)間:2011/11/1
- ISBN:9787307092440
- 出 版 社:武漢大學(xué)出版社
- 中圖法分類:H315
- 頁(yè)碼:192
- 紙張:膠版紙
- 版次:1
- 開(kāi)本:16開(kāi)
《21世紀(jì)高職高專專業(yè)英語(yǔ)系列教材:外貿(mào)函電專業(yè)英語(yǔ)》為外貿(mào)函電專業(yè)英語(yǔ)教材,目的在于培養(yǎng)和提高國(guó)際貿(mào)易專業(yè)學(xué)生的英語(yǔ)書(shū)面溝通能力!21世紀(jì)高職高專專業(yè)英語(yǔ)系列教材:外貿(mào)函電專業(yè)英語(yǔ)》按照進(jìn)出口業(yè)務(wù)流程由導(dǎo)入、建立業(yè)務(wù)關(guān)系、合同磋商、合同主要條款和爭(zhēng)議處理等五個(gè)模塊組成。除導(dǎo)入模塊外,其他模塊根據(jù)需要都有相關(guān)的專業(yè)背景知識(shí)介紹、經(jīng)典信函分析、專業(yè)詞匯講解和寫作技巧總結(jié)。為加深學(xué)生對(duì)閱讀技巧的理解、提高閱讀強(qiáng)良和擴(kuò)大專業(yè)畫(huà)瞪,增加了補(bǔ)充閱讀文章。每個(gè)模塊中還設(shè)計(jì)了針對(duì)日搦雖、形式多樣的練習(xí)。學(xué)生如筋肖化理解本書(shū)中精選的樣信、較好完成各部分練習(xí),國(guó)際商務(wù)溝通能力—定會(huì)得到明顯提高。
《21世紀(jì)高職高專專業(yè)英語(yǔ)系列教材:外貿(mào)函電專業(yè)英語(yǔ)》選取的角度是進(jìn)出口雙方從建立業(yè)務(wù)關(guān)系、合同談判和履行以及因執(zhí)行合同產(chǎn)生爭(zhēng)議的處理這一流程的信函往來(lái),也即函電的主角是進(jìn)出口雙方。本課程在每個(gè)模塊的開(kāi)始有意識(shí)地增加了相關(guān)專業(yè)背景知識(shí)和專業(yè)術(shù)語(yǔ)的介紹,樣信的解析方面不僅有專業(yè)語(yǔ)言點(diǎn)的注釋,還以寫作小貼士(writingTips)的形式對(duì)每種情景的特定內(nèi)容進(jìn)行了梳理和總結(jié),可以起到舉一反三的作用。
Module One Introduction
1.1 The Structure and Forms of English Business Letters
1.1.1 The Structure of English Business Letters
1.1.2 The Forms of English Business Letters
1.1.3 Envelope Addressing
1.2 Fundamentals in Writing
1.2.1 Core Issues in Writing
1.2.2 Principles of Business Letter Writing
1.3 Terms Concerning Commodity
1.3.1 Quality
1.3.2 Quantity
1.3.3 Price
Exercises
Module Two Establishing Business Relations
2.1 Establishing Business Relations
2.1.1 Specimen Letters
2.1.2 Writing Tips
2.1.3 Supplementary Reading
Exercises
2.2 Status Inquiry
2.2.1 Specimen Letters
2.2.2 Writing Tips
2.2.3 Supplementary Reading
Exercises
Module Three Contract Negotiation
3.1 Inquiries & Replies
3.1.1 Specimen Letters
3.1.2 Writing Tips
3.1.3 Supplementary Reading
Exercises
3.2 Offers, Counter-offers & Acceptance
3.2.1 Specimen Letters
3.2.2 Writing Tips
3.2.3 Supplementary Reading
Exercises
3.3 Orders, SalesPurchase Confirmations & Contracts
3.3.1 Orders
3.3.2 SalesPurchase Confirmations
3.3.3 Contracts
Module Four Contract Clauses
4.1 Packing
4.1.1 Useful Expressions
4.1.2 Specimen Letters
4.1.3 Writing Tips
4.1.4 Supplementary Reading
Exercises
4.2 Transport
4.2.1 Useful Expressions
4.2.2 Specimen Letters 8
4.2.3 Writing Tips
4.2.4 Supplementary Reading
Exercises
4.3 Insurance
4.3.1 Useful Expressions
4.3.2 Specimen Letters
4.3.3 Writing Tips
4.3.4 Supplementary Reading
Exercises
4.4 Payment
4.4.1 Remittance
4.4.2 Collection
4.4.3 Letter of Credit
4.4.4 Other Payment Issues
Exercises
Module Five Settlement of Trade Disputes
5.1 Specimen Letters
5.2 Writing Tips
5.3 Supplementary Reading
Exercises
Appendix I Key to Exercises
Appendix II Specimen Contracts
References