商務(wù)英語(yǔ)閱讀(第2冊(cè))(第二版)(新視界商務(wù)英語(yǔ)系列教材)
定 價(jià):49 元
叢書(shū)名:新視界商務(wù)英語(yǔ)系列教材
- 作者:石磊 徐晶
- 出版時(shí)間:2023/8/1
- ISBN:9787300320410
- 出 版 社:中國(guó)人民大學(xué)出版社
- 中圖法分類(lèi):F7
- 頁(yè)碼:220
- 紙張:
- 版次:2
- 開(kāi)本:16
《商務(wù)英語(yǔ)閱讀》融合最新的《普通高等學(xué)校本科外國(guó)語(yǔ)言文學(xué)專(zhuān)業(yè)類(lèi)教學(xué)指南》和商務(wù)英語(yǔ)專(zhuān)業(yè)四八級(jí)考試題型,按照商務(wù)英語(yǔ)專(zhuān)業(yè)教學(xué)要求進(jìn)行修訂編寫(xiě)。通過(guò)選取商務(wù)主題方面原汁原味的文章,幫助學(xué)生豐富商務(wù)知識(shí),了解商務(wù)英語(yǔ)語(yǔ)言特點(diǎn),提高商務(wù)英語(yǔ)閱讀水平。將商務(wù)理念、商務(wù)案例、商務(wù)文化和商務(wù)英語(yǔ)語(yǔ)言有機(jī)融為一體;涵蓋國(guó)際貿(mào)易理論、國(guó)際貿(mào)易政策、國(guó)際貿(mào)易慣例、國(guó)際貿(mào)易公約、一般貿(mào)易方式、宏觀經(jīng)濟(jì)政策等重點(diǎn)和熱點(diǎn)話(huà)題,也包括產(chǎn)品營(yíng)銷(xiāo)、跨文化交際、資信調(diào)查、履約、租船訂艙等商務(wù)活動(dòng)中的實(shí)際應(yīng)用,反映當(dāng)今商務(wù)領(lǐng)域的現(xiàn)狀與發(fā)展趨勢(shì)。本次修訂為滿(mǎn)足當(dāng)前教學(xué)需求,深入融合課程思政元素,同時(shí)更新商務(wù)領(lǐng)域中最新知識(shí),如電子商務(wù)、跨境電商等。本書(shū)為閱讀教程的第2冊(cè),主題涉及商務(wù)理念、職業(yè)發(fā)展、員工培訓(xùn)、員工激勵(lì)等。
石磊,齊魯師范學(xué)院外國(guó)語(yǔ)學(xué)院副教授,商務(wù)英語(yǔ)教研室主任,山東省對(duì)外經(jīng)濟(jì)學(xué)會(huì)國(guó)際商務(wù)英語(yǔ)專(zhuān)業(yè)委員會(huì)常務(wù)理事,中國(guó)法律英語(yǔ)教學(xué)與測(cè)試研究會(huì)法律英語(yǔ)教學(xué)(山東)專(zhuān)業(yè)委員會(huì)常務(wù)理事。
Unit 1 Business Ideas
Text A 7 Ways to Discover a Winning Business Idea
Text B Nation’s E-commerce Villages Herald Rural Transformation
Chinese Values
Unit 2 Business Shareholders
Text A What Is a Corporate Board of Directors?
Text B Rights of Shareholders in China
Chinese Values
Unit 3 Career Development
Text A Would You Refuse a Promotion to Stay in a Job You Love?
Text B Opting for a Career of Good Taste
Chinese Values
Unit 4 Employee Training
Text A 10 Tricks for Cutting Training Costs
Text B National Security High on Customs’ Agenda as New Hires Head to Mainland for Training
Chinese Values
Unit 5 Employee Motivation
Text A Motivate Employees: 9 Helpful Tips
Text B How to Inspire & Motivate Chinese Employees
Chinese Values
Unit 6 Job Satisfaction
Text A How to Find the Job You Want and Learn What You Need to Know
Text B Innovation Boosts Vocational Success
Chinese Values
Unit 7 Marketing
Text A Marketing Is All around Us
Text B 3R Food Industry Sees Great Potential in Chinese and Overseas Markets
Chinese Values
Unit 8 Brands
Text A Brand Equity
Text B Pinduoduo’s US Storefront Makes Big Splash
Chinese Values
Unit 9 Advertising
Text A Advertising
Text B Policy Targets Product Endorsements
Chinese Values
Unit 10 Promotion
Text A Create a Successful Promotion
Text B Chinese NEVs Expected to Zoom in 2023
Chinese Values
Appendix I Glossary
Appendix II TEM-4 ( 2015–2018)