目 錄
項目 1 創(chuàng)新創(chuàng)業(yè)概述....................................................................................................................1
項目導(dǎo)學(xué)...............................................................................................................................1
開篇案例...............................................................................................................................2
任務(wù) 1.1 認(rèn)知創(chuàng)新.............................................................................................................4
1.1.1 創(chuàng)新的概念...................................................................................................4
1.1.2 創(chuàng)新的類型...................................................................................................5
任務(wù) 1.2 認(rèn)知創(chuàng)業(yè).............................................................................................................7
1.2.1 創(chuàng)業(yè)的概念...................................................................................................7
1.2.2 創(chuàng)業(yè)的要素與步驟.......................................................................................8
1.2.3 創(chuàng)業(yè)精神與人生發(fā)展................................................................................. 11
任務(wù) 1.3 了解創(chuàng)新創(chuàng)業(yè)政策...........................................................................................15
1.3.1 普通高校學(xué)生自主創(chuàng)業(yè)政策.....................................................................15
1.3.2 各地市創(chuàng)新創(chuàng)業(yè)政策.................................................................................17
拓展閱讀.............................................................................................................................18
項目實訓(xùn).............................................................................................................................19
項目 2 創(chuàng)新意識與創(chuàng)新思維..................................................................................................... 22
項目導(dǎo)學(xué).............................................................................................................................22
開篇案例.............................................................................................................................23
任務(wù) 2.1 培養(yǎng)創(chuàng)新意識...................................................................................................24
2.1.1 創(chuàng)新意識的內(nèi)涵.........................................................................................24
2.1.2 創(chuàng)新精神的表現(xiàn).........................................................................................24
2.1.3 大學(xué)生培養(yǎng)創(chuàng)新意識的途徑.....................................................................25
任務(wù) 2.2 培養(yǎng)創(chuàng)新思維...................................................................................................27
2.2.1 創(chuàng)新思維的內(nèi)涵.........................................................................................27
2.2.2 思維定式的表現(xiàn).........................................................................................28
2.2.3 常見的創(chuàng)新思維.........................................................................................30
項目實訓(xùn).............................................................................................................................37
V
大學(xué)生創(chuàng)新創(chuàng)業(yè)指導(dǎo)與實踐
項目 3 創(chuàng)新方法與創(chuàng)新能力..................................................................................................... 39
項目導(dǎo)學(xué).............................................................................................................................39
開篇案例.............................................................................................................................40
任務(wù) 3.1 巧用創(chuàng)新方法...................................................................................................41
3.1.1 頭腦風(fēng)暴法.................................................................................................41
3.1.2 奧斯本檢核表法.........................................................................................43
3.1.3 “5W1H”分析法...........................................................................................44
3.1.4 九屏幕法.....................................................................................................45
3.1.5 金魚法.........................................................................................................46
任務(wù) 3.2 提升創(chuàng)新能力...................................................................................................47
3.2.1 創(chuàng)新能力的內(nèi)涵.........................................................................................47
3.2.2 創(chuàng)新能力開發(fā)的理論依據(jù).........................................................................47
3.2.3 大學(xué)生提升創(chuàng)新能力應(yīng)遵循的原理.........................................................48
3.2.4 大學(xué)生提升創(chuàng)新能力的途徑.....................................................................49
任務(wù) 3.3 運用設(shè)計思維開發(fā)產(chǎn)品...................................................................................50
3.3.1 設(shè)計思維概述.............................................................................................50
3.3.2 運用設(shè)計思維開發(fā)產(chǎn)品的 5 個步驟.........................................................50
項目實訓(xùn).............................................................................................................................51
項目 4 創(chuàng)新成果的保護(hù)與轉(zhuǎn)化................................................................................................. 53
項目導(dǎo)學(xué).............................................................................................................................53
開篇案例.............................................................................................................................54
任務(wù) 4.1 創(chuàng)新成果概述...................................................................................................55
4.1.1 創(chuàng)新成果的概念.........................................................................................55
4.1.2 創(chuàng)新成果的特征.........................................................................................56
4.1.3 創(chuàng)新成果的分類.........................................................................................56
任務(wù) 4.2 創(chuàng)新成果的保護(hù)...............................................................................................58
4.2.1 著作權(quán).........................................................................................................59
4.2.2 專利權(quán).........................................................................................................63
4.2.3 商標(biāo)權(quán).........................................................................................................67
任務(wù) 4.3 創(chuàng)新成果的轉(zhuǎn)化...............................................................................................72
4.3.1 創(chuàng)新成果轉(zhuǎn)化的內(nèi)涵.................................................................................72
4.3.2 創(chuàng)新成果轉(zhuǎn)化的方式.................................................................................73
拓展閱讀.............................................................................................................................75
項目實訓(xùn).............................................................................................................................77
項目 5 創(chuàng)業(yè)機(jī)會與創(chuàng)業(yè)風(fēng)險..................................................................................................... 81
項目導(dǎo)學(xué).............................................................................................................................81
開篇案例.............................................................................................................................82
VI
目 錄
任務(wù) 5.1 識別創(chuàng)業(yè)機(jī)會...................................................................................................84
5.1.1 創(chuàng)業(yè)機(jī)會概述.............................................................................................84
5.1.2 創(chuàng)業(yè)機(jī)會的識別.........................................................................................87
任務(wù) 5.2 評價創(chuàng)業(yè)機(jī)會...................................................................................................91
5.2.1 創(chuàng)業(yè)機(jī)會的主觀評價.................................................................................91
5.2.2 創(chuàng)業(yè)機(jī)會的客觀評價.................................................................................92
任務(wù) 5.3 防范創(chuàng)業(yè)風(fēng)險...................................................................................................98
5.3.1 創(chuàng)業(yè)風(fēng)險的概念.........................................................................................98
5.3.2 創(chuàng)業(yè)風(fēng)險的分類.......................................................................................100
5.3.3 創(chuàng)業(yè)風(fēng)險的管理.......................................................................................103
任務(wù) 5.4 大學(xué)生創(chuàng)業(yè)項目的選擇.................................................................................109
5.4.1 創(chuàng)業(yè)項目的概念.......................................................................................109
5.4.2 創(chuàng)業(yè)項目的來源.......................................................................................109
5.4.3 大學(xué)生選擇創(chuàng)業(yè)項目的建議...................................................................110
拓展閱讀........................................................................................................................... 111
項目實訓(xùn)........................................................................................................................... 113
項目 6 創(chuàng)業(yè)者與創(chuàng)業(yè)團(tuán)隊....................................................................................................... 115
項目導(dǎo)學(xué)...........................................................................................................................115
開篇案例...........................................................................................................................116
任務(wù) 6.1 評估創(chuàng)業(yè)素質(zhì).................................................................................................119
6.1.1 創(chuàng)業(yè)者的概念........................................................................................... 119
6.1.2 創(chuàng)業(yè)者的素質(zhì)...........................................................................................119
任務(wù) 6.2 組建創(chuàng)業(yè)團(tuán)隊.................................................................................................128
6.2.1 創(chuàng)業(yè)團(tuán)隊概述...........................................................................................129
6.2.2 創(chuàng)業(yè)團(tuán)隊的組建原則...............................................................................131
6.2.3 創(chuàng)業(yè)團(tuán)隊的組建流程...............................................................................133
任務(wù) 6.3 管理創(chuàng)業(yè)團(tuán)隊.................................................................................................136
6.3.1 創(chuàng)業(yè)團(tuán)隊管理概述...................................................................................136
6.3.2 創(chuàng)業(yè)團(tuán)隊管理的方法...............................................................................138
項目實訓(xùn)...........................................................................................................................139
項目 7 商業(yè)模式....................................................................................................................... 143
項目導(dǎo)學(xué)...........................................................................................................................143
開篇案例...........................................................................................................................144
任務(wù) 7.1 理解商業(yè)模式.................................................................................................145
7.1.1 商業(yè)模式的概念.......................................................................................145
7.1.2 商業(yè)模式的特征.......................................................................................147
7.1.3 商業(yè)模式的類型.......................................................................................148
VII
大學(xué)生創(chuàng)新創(chuàng)業(yè)指導(dǎo)與實踐
任務(wù) 7.2 設(shè)計商業(yè)模式.................................................................................................153
7.2.1 商業(yè)模式畫布...........................................................................................154
7.2.2 商業(yè)模式創(chuàng)新...........................................................................................159
項目實訓(xùn)...........................................................................................................................163
項目 8 創(chuàng)業(yè)資源與創(chuàng)業(yè)融資................................................................................................... 166
項目導(dǎo)學(xué)...........................................................................................................................166
開篇案例...........................................................................................................................167
任務(wù) 8.1 獲取創(chuàng)業(yè)資源.................................................................................................168
8.1.1 創(chuàng)業(yè)資源概述...........................................................................................168
8.1.2 創(chuàng)業(yè)資源的獲取.......................................................................................171
任務(wù) 8.2 整合創(chuàng)業(yè)資源.................................................................................................174
8.2.1 資源整合的內(nèi)涵.......................................................................................174
8.2.2 創(chuàng)業(yè)資源整合的過程...............................................................................175
8.2.3 創(chuàng)業(yè)資源整合的途徑...............................................................................176
8.3 開啟創(chuàng)業(yè)融資..........................................................................................................177
8.3.1 創(chuàng)業(yè)融資的概念.......................................................................................177
8.3.2 創(chuàng)業(yè)融資的過程.......................................................................................177
8.3.3 創(chuàng)業(yè)融資的方式.......................................................................................180
8.3.4 創(chuàng)業(yè)融資的渠道.......................................................................................182
8.3.5 創(chuàng)業(yè)啟動資金的測算...............................................................................187
拓展閱讀...........................................................................................................................190
項目實訓(xùn)...........................................................................................................................192
項目 9 創(chuàng)業(yè)計劃與項目路演................................................................................................... 194
項目導(dǎo)學(xué)...........................................................................................................................194
開篇案例...........................................................................................................................195
任務(wù) 9.1 撰寫創(chuàng)業(yè)計劃書.............................................................................................196
9.1.1 創(chuàng)業(yè)計劃書概述.......................................................................................196
9.1.2 撰寫創(chuàng)業(yè)計劃書的前期準(zhǔn)備...................................................................198
9.1.3 創(chuàng)業(yè)計劃書的基本結(jié)構(gòu)...........................................................................200
9.1.4 創(chuàng)業(yè)計劃書的主體內(nèi)容...........................................................................201
9.1.5 創(chuàng)業(yè)計劃書的撰寫步驟...........................................................................205
任務(wù) 9.2 大學(xué)生創(chuàng)新創(chuàng)業(yè)大賽.....................................................................................208
9.2.1 大學(xué)生創(chuàng)新創(chuàng)業(yè)大賽概述.......................................................................208
9.2.2 中國國際“互聯(lián)網(wǎng)+”大學(xué)生創(chuàng)新創(chuàng)業(yè)大賽 .............................................212
任務(wù) 9.3 設(shè)計項目路演.................................................................................................218
9.3.1 項目路演概述...........................................................................................218
9.3.2 項目路演的核心內(nèi)容...............................................................................219
9.3.3 項目路演 PPT 制作要點..........................................................................222
VIII
目 錄
IX
拓展閱讀...........................................................................................................................224
項目實訓(xùn)...........................................................................................................................225
項目 10 創(chuàng)辦企業(yè)..................................................................................................................... 229
項目導(dǎo)學(xué)...........................................................................................................................229
開篇案例...........................................................................................................................230
任務(wù) 10.1 與企業(yè)相關(guān)的法律法規(guī)...............................................................................230
10.1.1 企業(yè)組織形式的選擇.............................................................................230
10.1.2 企業(yè)應(yīng)遵守的相關(guān)法律.........................................................................234
10.1.3 企業(yè)注冊登記流程.................................................................................238
任務(wù) 10.2 設(shè)計企業(yè)選址方案.......................................................................................242
10.2.1 企業(yè)選址的影響因素.............................................................................243
10.2.2 企業(yè)選址的策略與技巧.........................................................................245
拓展閱讀...........................................................................................................................245
項目實訓(xùn)...........................................................................................................................247
項目 11 企業(yè)管理..................................................................................................................... 248
項目導(dǎo)學(xué)...........................................................................................................................248
開篇案例...........................................................................................................................249
任務(wù) 11.1 企業(yè)人力資源管理.......................................................................................250
11.1.1 人力資源管理概述.................................................................................250
11.1.2 企業(yè)組織架構(gòu)的設(shè)計.............................................................................254
11.1.3 企業(yè)人力資源管理策略.........................................................................255
任務(wù) 11.2 企業(yè)營銷管理...............................................................................................259
11.2.1 營銷管理概述.........................................................................................260
11.2.2 企業(yè)市場定位.........................................................................................261
11.2.3 企業(yè)市場營銷策略.................................................................................262
任務(wù) 11.3 企業(yè)財務(wù)管理...............................................................................................266
11.3.1 財務(wù)管理概述.........................................................................................266
11.3.2 企業(yè)賬目管理.........................................................................................266
11.3.3 企業(yè)的財務(wù)風(fēng)險與防范措施.................................................................267
11.3.4 中小企業(yè)上市途徑.................................................................................269
項目實訓(xùn)...........................................................................................................................270