本書具有如下特點:
情景性:商務(wù)英語寫作課最大的挑戰(zhàn)就是內(nèi)容龐雜,低沉呆板,為解決這一問題,每篇寫作以任務(wù)情景開始,后續(xù)的學(xué)習(xí)活動為完成該任務(wù)而展開,增加了教材的趣味性和真實性。
實用性:本書致力于解決商務(wù)情景下學(xué)生遇到的一些實際問題,以各種商務(wù)寫作實踐案例為切入點,突出其實用性。
自主性:本書任務(wù)導(dǎo)入、練習(xí)設(shè)計強調(diào)學(xué)生在一定的情境提示下,進行自主探索,使學(xué)生積極地參與到教學(xué)活動中去,親身體驗、親身探索、親身歸納與總結(jié),處處體現(xiàn)學(xué)生“用中學(xué)”的理念。
新穎性:本書內(nèi)容結(jié)構(gòu)安排具有新穎性,體現(xiàn)最新高職教學(xué)理念。
本書既可作為高職高專商務(wù)英語、外貿(mào)和涉外文秘等專業(yè)的教材,同時也可以作為教師、學(xué)生、相關(guān)從業(yè)人員手頭必備參考資料,還可以滿足商務(wù)英語、外貿(mào)和涉外文秘學(xué)生自學(xué)惑考級需要。
Module One Daily Practical Writing Relating toBusiness
Brief Introduction to Daily Practical Writing Relating toBusiness
1.1 Fax
1.2 Notice
1.3 Public Announcement
1.4 Poster
1.5 Memorandum
1.6 Minutes
1.7 Schedule
1.8 Reception Plan
1.9 Visiting Plan
1.10 Business Report
1.11 Company Profile
1.12 Advertisement
Module Two Social Letters Relating to Business
Module One Daily Practical Writing Relating toBusiness
Brief Introduction to Daily Practical Writing Relating toBusiness
1.1 Fax
1.2 Notice
1.3 Public Announcement
1.4 Poster
1.5 Memorandum
1.6 Minutes
1.7 Schedule
1.8 Reception Plan
1.9 Visiting Plan
1.10 Business Report
1.11 Company Profile
1.12 Advertisement
Module Two Social Letters Relating to Business
Brief Introduction to Social Letters Relating toBusiness
2.1 Letters of Invitation and Reply
2.2 Letters of Thanks
2.3 Letters of Apology
2.4 Letters of Congratulations
2.5 Letters of Sympathy
2.6 Letters of Condolence
2.7 Letters of Introduction
2.8 Letters of Complaint
2.9 Letters of Employment
2.10 Letters of Appointment
2.11 Letters of Reservation
2.12 Letters of Application
Module Three Business Letters
Brief Introduction to Business Letters
3.1 Establishing Business Relations
3.2 Enquiry
3.3 Offer
3.4 Counter-offer
3.5 Acceptance and Confirmation
3.6 Order and Contract
3.7 Payment and L/C
3.8 Packing
3.9 Shipment
3.10 Insurance
3.11 Complaints, Claims and Compensations
參考文獻