《經(jīng)貿(mào)英語閱讀(第二版)》用英語介紹經(jīng)濟(jì)學(xué)、發(fā)展經(jīng)濟(jì)學(xué)、國際經(jīng)濟(jì)學(xué)、國際貿(mào)易理論、國際貿(mào)易政策與措施、國際貿(mào)易實務(wù)、國際商務(wù)談判、國際金融、貨幣銀行學(xué)、國際投資、會計、國際商法、市場營銷和經(jīng)濟(jì)管理等領(lǐng)域的某些相關(guān)專業(yè)知識,同時通過課后練習(xí)讓讀者鞏固所學(xué)內(nèi)容,提高英語應(yīng)用能力,從而達(dá)到培養(yǎng)“兩條腿走路”的復(fù)合型人才之目的。
學(xué)生上學(xué)時要學(xué)好商務(wù)英語,閱讀商務(wù)知識是一條重要途徑;人職后要做好國際貿(mào)易工作,懂得商務(wù)語言是一個重要因素。本書用英語介紹經(jīng)濟(jì)學(xué)、發(fā)展經(jīng)濟(jì)學(xué)、國際經(jīng)濟(jì)學(xué)、國際貿(mào)易理論、國際貿(mào)易政策與措施、國際貿(mào)易實務(wù)、國際商務(wù)談判、國際金融、貨幣銀行學(xué)、國際投資、會計、國際商法、市場營銷和經(jīng)濟(jì)管理等領(lǐng)域的某些相關(guān)專業(yè)知識,同時通過課后練習(xí)讓讀者鞏固所學(xué)內(nèi)容,提高英語應(yīng)用能力,從而達(dá)到培養(yǎng)“兩條腿走路”的復(fù)合型人才之目的。筆者期盼本書能助讀者一臂之力。
本書主要特點如下:
一、本書具有選材廣泛性和商務(wù)入門性。本書選材較廣,內(nèi)容涉及經(jīng)濟(jì)學(xué)、貿(mào)易、投資、金融、商法、市場營銷及管理等諸多商務(wù)領(lǐng)域;另外,本書每個單元第一篇文章基本上以該門學(xué)科的扼要介紹為內(nèi)容,讓學(xué)英語專業(yè)的讀者學(xué)習(xí)商務(wù)專業(yè)知識,以便對該門商務(wù)學(xué)科有一個粗略的了解,而不僅僅是為了學(xué)英語而閱讀,這也是其具有商務(wù)入門性的道理所在。
二、本書除對課文中出現(xiàn)的重點、難點進(jìn)行注釋之外,對文中的難句或長句從英語語法和句子結(jié)構(gòu)上加以剖析,進(jìn)而給出全句中文意思,讓中等以下英語水平的讀者無需請教他人而能讀懂整篇英語課文。
三、為了方便讀者課外閱讀,筆者收集了商務(wù)領(lǐng)域的部分商務(wù)術(shù)語(見附錄),采用英漢兩種語言進(jìn)行釋義(有些釋義只是解釋,非精確定義),供讀者參考學(xué)習(xí)。
在編寫本書的過程中,筆者引用和參考了一些文獻(xiàn)資料,在此對其作者表示衷心感謝。
囿于水平,書中疏漏和訛誤之處在所難免,懇請同行專家和讀者批評指正。
本書配有教學(xué)課件(含練習(xí)答案)。
Chapter One Economics經(jīng)濟(jì)學(xué)
Text A Microeconomics and Macroeconomics
Text B The Income
Text C Economics Basics:Production Possibility Frontier(PPF)and
Opportunity Cost
Chapter Two Development Economics發(fā)展經(jīng)濟(jì)學(xué)
Text A What Is Development Economics
Text B The Harrod
Text C China:Protecting the Environment and Improving Livelihoods of
Farmers
Chapter Three International Economies國際經(jīng)濟(jì)學(xué)
Text A What Is International Economics
Text B The International Economy
Text C Factor—Endowment Theory
Chapter Four International Trade Theories國際貿(mào)易理論
Text A Absolute Cost Theory
Text B Comparative Cost Theory
Text C The World Trade Organization
Chapter Five International Trade Policies and Measures國際貿(mào)易政策與措施
Text A Free 7rade or Protectionism7
Text B Free Trade in Asian Style
Text C Trade Policy Tools
Chapter Six International Trade Practice國際貿(mào)易實務(wù)
Text A IncoterlTIS 2010
Text B Cargo Insurance Guide
Text C Letter of Credit r
Chapter Seven International Business Negotiation國際商務(wù)談判
Text A A Beginner’S Guide to International Business Negotiations
Text B United States Business Etiquette
Text C Eight Steps to Success in Negotiating--Importance of Business
Negotiating
Chapter Eight International Finance國際金融
Text A The IMF’S Role at a G1ance
Text B Exchange Rates
Text C Effort to Balance International Payments
Chapter Nine Monetary Banking貨幣銀行學(xué)
Text A Money and Banks
Text B Who Needs a Swiss Bank
Text C What Is Money
Chapter Ten International Investment國際投資
Text A Foreign Direct Investment
Text B Trends and Recent Developments in Foreign Direct Investment
Text C China Is the Most Promising Source of FDI
Chapter Eleven Accountancy會計
Text A Accounting and Auditors
Text B Marsh to Make Payments More Transparent
Text C Accounting for Advertising Costs
Chapter Twelve International Business Law國際商法
Text A Formation of Agency
Text B Contract Law
Text C What Is Consideration9
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Appendix Business Terms商務(wù)術(shù)語
Microeconomics and Macroeconomics.
Adam Smith’is usually considered the founder of the field of microeconomics,thebranch of economics which today iS concerned with the behavior of individual entities such asmarkets,firms。and households.’In刀he vVcdJth of Nations,*Smith considered howindividual prices are set,studied the determination of prices of land,labor,and capital,andinquired into the strengths and weaknesses of the market mechanism.Most important,heidentified the remarkable efficiency properties of markets and saw that economic benefitcomes from the self-interested actions of individuals.Au these are still important issuestoday,and while the study of microeconomics has surely advanced greatly since Smith’S day,he is still cited by politicians and economists aHke.
The other major branch of our subject iS macroeconomics.which iS concerned with theoverall performance of the economy.Macroeconomics did not even exist in its modem formuntil 1935,when John Maynard Keynes published his revolutionary General Theory ofEmployment,Interest and Money.‘’’At the time,England and the United States were stillstuck in the Great Depression of the 1930s,and over one.quarter of the American labor forcewas unemployed. In his new theory Keynes developed an analysis of what causesunemployment and economic downturns,how investment and consumption are determined,how central banks manage money and interest rates,and why some nations thrive whileothers stagnate.’Keynes also argued that governments had an important role in smoothing outthe ups and downs of business cycles.Although macroeconomics has progressed far since hisfirst insights,the issues addressed by Keynes still define the study of macroeconomics today.
The two branches--microeconomics and macroeconomics--converge to form modemeconomics.At one time the boundary between the two areas was quite distinct。
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