謝文怡主編的這本《高級商務(wù)英語閱讀(1)》共14個單元。每個單元的三篇閱讀理解文章(TextA，TextB和SupplementaryReading)都聚焦一個主題。選材十分注重選文的權(quán)威性和語言的經(jīng)典性。編者設(shè)計的每一道練習(xí)題都經(jīng)過反復(fù)斟酌：課文前的Pre-readingQuestions可以幫助教師了解學(xué)生對課文主題的熟悉程度，激發(fā)學(xué)生對閱讀材料的興趣和思考。課文后的comprehension包含兩種練習(xí)，一種考查學(xué)生對課文的理解情況，另一種訓(xùn)練學(xué)生的批判性思維。閱讀理解的練習(xí)圍繞閱讀材料的重點和難點編寫，從詞匯理解、內(nèi)容推理和批判性思維三個層面使學(xué)生對閱讀材料進行積極的思考和感悟。批判性思維練習(xí)是本教材的一大特色，為學(xué)生提供了與作者思想觀點相交融的平臺，著重培養(yǎng)學(xué)生對國際商務(wù)活動的思辨能力，以及分析問題和解決問題的能力。
SupplementaryReading精心設(shè)計了適合學(xué)生進行小組討論的思考題。
Unit 1 Business Start-ups
Text A How to Prepare to Launch Your Start-up
Text B Seven Great Ways to Finance a Start-up
Supplementary Reading Five Lessons for Start-ups from Buffy the Vampire Slayer
Test Yourself
Unit 2 Marketing
Text A Conducting Market Research
Text B Marketing Can Do Better
Supplementary Reading Coca-Cola Marketing Shifts from Impressions to Expressions
Test Yourself
Unit 3 Advertising
Text A Where Is Advertising Going? Into "Stitials"
Text B Ethical Issues in Online Advertising
Supplementary Reading Why Television Is the Place Advertisers Want to Be Again
Test Yourself Unit 1 Business Start-ups
Text A How to Prepare to Launch Your Start-up
Text B Seven Great Ways to Finance a Start-up
Supplementary Reading Five Lessons for Start-ups from Buffy the Vampire Slayer
Test Yourself
Unit 2 Marketing
Text A Conducting Market Research
Text B Marketing Can Do Better
Supplementary Reading Coca-Cola Marketing Shifts from Impressions to Expressions
Test Yourself
Unit 3 Advertising
Text A Where Is Advertising Going? Into "Stitials"
Text B Ethical Issues in Online Advertising
Supplementary Reading Why Television Is the Place Advertisers Want to Be Again
Test Yourself
Unit 4 Stocks
Text A An Introduction to the Stock Market
Text B Stocks: Five Market Mistakes to Avoid
Supplementary Reading Why Stocks Are Riskier than You Think
Test Yourself
Unit 5 E-commerce
Text A E-commerce Industry
Text B Customer Retention: Keep Customers by Growing Relationships Online
Supplementary Reading An Internet with Chinese Characteristics
Test Yourself
Unit 6 Innovation
Text A The Eight Essentials of Innovation
Text B Seven Steps to a Culture of Innovation
Supplementary Reading What Is Making Enterprise Innovation Possible
Test Yourself
Unit 7 International Trade
Text A How to Start Selling Internationally
Text B Global Logistics/Supply Chain Best Practices--To Support and Drive Business Success and Trends
Supplementary Reading Dating and Business: Not All That Different
Test Yourself
Unit 8 Manage Your Money
Text A Are You Buying It?
Text B Advice for Young Investors
Supplementary Reading Ten Tips for Realistic Money Management in College
Test Yourself
Unit 9 Insurance
Text A Types of Insurance
Text B The Five Big Health-care Dilemmas
Supplementary Reading Umbrella Coverage for Preventing Your Ruin
Test Yourself
Unit 10 Negotiation
Text A How to Negotiate Effectively
Text B Negotiating Your Way Out of a Bad Situation
Supplementary Reading Three Negotiation Skills That Can Jump-start the Economy
Test Yourself
Unit 11 Leadership
Text A Leadership: Intentional Influence
Text B Ten Communication Secrets of Great Leaders
Supplementary Reading Seven Leadership Lessons from an NBA Coach
Test Yourself
Unit 12 Sheeonomy
Text A Woman Power: The Rise of the Sheconomy
Text B Nurturing a Baby and a Start-up Business
Supplementary Reading The Vicious Cycle of the Gender Pay Gap
Test Yourself
Unit 13 Green Economy
Text A A Global Green Deal
Text B Eco-friendly Model Home in Maryland Reflects Green Movement's Edging into the Mainstream
Supplementary Reading The Trouble with Green Product Ratings
Test Yourself
Unit 14 Tourism
Text A- Five Ways to Make Travel Easier, Starting with a Single Shoe
Text B Vacation Blues as Tourists Stay at Home
Supplementary Reading Hotels Try Harder to Woo Business Customers
Test Yourself
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