由吳長鏞主編的《新編商務(wù)英語》中的語言材料均選自當(dāng)代英美報紙雜志以及某些商務(wù)專著，其內(nèi)容新穎、涉及面廣。本教材旨在通過較大量的閱讀，使學(xué)生鞏固已學(xué)的基本詞匯和語法知識，擴大詞匯量，加強語感，提高英語閱讀能力。若配合本系列教材的其他分冊使用，則更能系統(tǒng)地掌握商務(wù)英語的基本詞匯及其表達方式，全面地獲得有關(guān)商務(wù)的基本知識。
Unit1 Part A Text Text A Business and Your Life Text B Competition in Business Part B Fast Reading!Unit2 Part A Text Text A Marketing Is All Around Us Text B How Marketing Serves Us Part B Fast ReadingUnit3 Part A Text Text A Buying Motives Text B How and Where People Buy Part B Fast Reading!Unit4 Part A Text Text A Selling Text B "I've Never Been Able to Bargain, Even with an ArmenianRug Dealer" Part B Fast Reading!Unit5 Part A Text Text A American Business Heroes Text B Bill Gates Part B Fast ReadingTest1Unit6 Part A Text Text A Types of Business Organizatio Text B The Trouble with Being a Tycoon Part B Fast ReadingUnit7 Part A Text Text A Other Types of Business Organizatio Text B Franchising in China: A Dead Duck? Part B Fast ReadingUnit8 Part A Text Text A The Coca-Cola'Company's Fit Hundred Yea (Ⅰ) Text B The Coca-Cola Company's Fit Hundred Yea (Ⅱ) Part B Fast ReadingUnit9 Part A Text TextA Brand and Brand Names(Ⅰ) Text B Brand and Brand Names (Ⅱ) Part B Fast ReadingUnit9 Part A Text Text A Reaching China's Digital Coume Text B Environmentally Friendly Coume Emerge Part B Fast ReadingTest2Some Important Reading Strategies and SkillsVocabularyKey
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