《全國(guó)高等院校專業(yè)基礎(chǔ)知識(shí)系列叢書:商務(wù)知識(shí)導(dǎo)讀(英文版)》宗旨是：用英語(yǔ)傳授國(guó)際經(jīng)濟(jì)貿(mào)易、金融和商務(wù)方面的基礎(chǔ)理論和基礎(chǔ)知識(shí)，對(duì)學(xué)生進(jìn)行全面、嚴(yán)格的商務(wù)基礎(chǔ)理論教育以及英語(yǔ)語(yǔ)言技能的培訓(xùn)，使學(xué)生既掌握商務(wù)經(jīng)濟(jì)貿(mào)易知識(shí)，又能用英語(yǔ)進(jìn)行商務(wù)工作并閱讀有關(guān)商務(wù)信息和資料。全書共十五章，涵蓋了企業(yè)創(chuàng)立、國(guó)際貿(mào)易、國(guó)際金融、商業(yè)組織與投資、營(yíng)銷與保險(xiǎn)、企業(yè)文化、經(jīng)濟(jì)危機(jī)、WTO等眾多商務(wù)領(lǐng)域。
Unit 1 Starting a Business（創(chuàng)辦企業(yè)）
Text How to Launch a Business Abroad
Supplementary Reading Methods ofPerformance Evaluation
Unit 2 InternationaITrade（國(guó)際貿(mào)易）
Text The Advantages of lntemational Trade
Supplementary Reading Barriers to International Trade
Unit 3 InternationaIFinance（國(guó)際金融）
Text The Stock Market
Supplementary Reading International Monetary Fund
Unit 4 Business Organizations&Investment（商業(yè)組織與投資）
Text The Benefits of Foreign Direct Investment to Host Countries
Supplementary Reading World Bank
Unit 5 Marketing&Insurance(營(yíng)銷與保險(xiǎn)）
Text E—Insurance for the DigitaIAge
Supplementary Reading The Five Ws of Marketing
Unit 6 Corporate Culture（企業(yè)文化）
Text What is Corporate Culture？
Supplementary Reading Creating a Culture oflnnovation
Unit 7 Management（管理）
Text ManagementDefined
Supplementary Reading The Combination of Diversified Cultures
Unit 8 Trade Fairs（展銷會(huì)）
Text Guangzhou Trade Fair
Supplementary Reading China Upgrades Urumqi Trade Fair， Eyes Broader Eurasia Prosperity
Unit 9 Economic Crisis（經(jīng)濟(jì)危機(jī)）
Text The Great Depression
Supplementary Reading 10 Ways to Manage Your Money in Economic Crisis
Unit 10 WTO&China（世界貿(mào)易組織與中國(guó)）
Text A Closer Look at the WTO
Supplementary Reading WTO Spirit： a Win—Win for All
Unit 11 Advertising （廣告）
Text Advertising Strategy
Supplementary reading 10 Differences between Advertising and Public Relations
Unit 12 Human Resources Management（人力資源管理）
Text The Tech Effect on Human Resources
Supplementary Reading Risk Management and Human Resources Team Up to Cut Absence Costs
Unit 13 Contract and Contract Law（合同與合同法）
Text Contractual Formation
Supplementary Reading Origins of Contract law
Unit 14 Securities and Securities Law（證券與證券法）
Text Securities Regulation in the United States
Supplementary Reading Sarbanes—Oxley Act
Unit 15 Commerce and Commercial Law（商業(yè)和商業(yè)法）
Text Commercial law
Supplementary Reading Basic Categories ofProperty
Key to the Exercises
References
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