商務(wù)英語(yǔ)作為專門(mén)用途英語(yǔ),具有與普通英語(yǔ)不同的特點(diǎn),在使用上有其顯著特色,主要表現(xiàn)在文體、語(yǔ)言和文化意識(shí)方面。商務(wù)英語(yǔ)文體講求邏輯的清晰和條理性、思維的準(zhǔn)確嚴(yán)密以及結(jié)構(gòu)的嚴(yán)謹(jǐn)。在對(duì)學(xué)生和老師進(jìn)行調(diào)研的基礎(chǔ)上,我們選擇了10個(gè)高職高專學(xué)生喜聞樂(lè)見(jiàn)的商務(wù)主題,使學(xué)生在學(xué)習(xí)語(yǔ)言的同時(shí),了解商務(wù)英語(yǔ),提高語(yǔ)言基本技能培養(yǎng),拓寬商務(wù)視野。
本書(shū)所有語(yǔ)料均選自英語(yǔ)國(guó)家書(shū)籍、報(bào)刊雜志、廣播電視和網(wǎng)絡(luò),以確保語(yǔ)言的原汁原味、生動(dòng)逼真以及內(nèi)容的豐富多彩,使商務(wù)英語(yǔ)學(xué)習(xí)者既意識(shí)到跨文化交流中商務(wù)特點(diǎn)、思維方式的不同,又能在不同的文化體系中看到共通的方面,求同存異。
積極向上的選材,激活學(xué)生已有知識(shí)信息,為商務(wù)知識(shí)、技能的導(dǎo)入和專業(yè)學(xué)習(xí)做好堅(jiān)實(shí)的鋪墊,并在潛移默化中培養(yǎng)學(xué)生形成正確的人生觀、價(jià)值觀。商務(wù)英語(yǔ)句子結(jié)構(gòu)通常較為復(fù)雜,商務(wù)術(shù)語(yǔ)較多,在保證選材生動(dòng)地道的基礎(chǔ)上,為適應(yīng)高職高專學(xué)生特點(diǎn),對(duì)較難的地方加以注釋,既拓展學(xué)生詞匯量,又方便學(xué)生理解。
Module 1English for Business
Section
AReading for Details
Section BReading for the Gist
Section CReading for
FunModule 2Business News
Section AReading for Details
Section BReading for
the Gist
Section CReading for FunModule 3Business Movies
Section AReading
for Details
Section BReading for the Gist
Section CReading for FunModule
4Business Figures
Section AReading for Details
Section BReading for the
Gist
Section CReading for FunModule 5Trading Partners
Section AReading for
Details
Section BReading for the Gist
Section CReading for FunTest
1
Passage 1Start Your Online Business English Course
Passage 2Beijings
“Zoo Market”
Passage 3Watching Movies in English
Passage 4How to Partner
in China in 2013
Passage 5He Did a World of GoodModule 6Business
Advertising
Section AReading for Details
Section BReading for the
Gist
Section CReading for FunModule 7Business Travel
Section AReading for
Details
Section BReading for the Gist
Section CReading for FunModule
8Corporate Culture
Section AReading for Details
Section BReading for the
Gist
Section CReading for FunModule 9Money Management
Section AReading for
Details
Section BReading for the Gist
Section CReading for FunModule
10Business Colleges
Section AReading for Details
Section BReading for the
Gist
Section CReading for FunTest 2
Passage 1Facebook Advertising Case
Studies
Passage 2My First International Business Trip: Germany
Passage 3US
Wealth Gap Widens Since Great Recession
Passage 4Growing Gap Between What
Business Needs and What
Education Provides
Passage 5Its Becoming
Increasingly Difficult to Fake a Great Corporate Culture
Appendix I:
Glossary
Appendix II:Keys to Practice