Chapter1 面試會話
Unit4關(guān)于工作的問題 Questions About Job
如何看待加班 How Do You Think About Working Overtime
一 必須聽懂的實用表達Useful Expressions (跟著錄音聽一聽、讀一讀)
1 How do you feel about working overtime?
你如何看待加班？
2 What motivates you for working overtime? Raise or promotion?
什么因素激勵你加班？加薪還是晉升？
3 Are you willing to work overtime on weekends?
你愿意周末加班嗎？
4 Is it necessary to make your overtime acknowledged?
有必要讓別人知道你加班了嗎？
5 Would you be able to work overtime if required?
如果需要，你會加班嗎？
6 Will you reject your boss’s demand of working overtime?
如果老板要求你加班，你會拒絕嗎？
7 I don’t mind working overtime occasionally but I would also like to get home to my family.
我不介意偶爾加班，但是我還是想回家陪伴家人。
8 I can work overtime as long as it isn’t a routine, but an exception for a good reason, like a project deadline.
如果加班不是慣例，而是像趕工期這樣的例外，我是可以加班的。
9 I don’t mind working overtime at all. I know during busy times people are expected to work more, and I’m flexible with my hours so I won’t have a problem.
我一點都不介意加班。我知道在公司忙的時候，員工應當加班，而且我的時間很靈活，所以對此我沒問題。
二 核心詞匯Keywords 跟著錄音讀一讀、記一記
overtime ['?uv? 'taim] 　adv./n. 超時工作，加班加點
motivate ['m?utiveit]　v. 作為……的動機，激發(fā)
raise [reiz]　n. （工資、薪金的）提升，增加
promotion [pr?'m?u??n]　n. 提升，晉級
acknowledge [?k'n?lid?]　v. 承認，供認
occasionally [?'kei??n?li]　adv. 偶爾，間或
routine [ru:'ti:n]　n. 慣例，常規(guī)
exception [ik'sep??n]　n. 例外
mound [maund]　n. 一大堆
utilize ['ju:tilaiz]　v. 利用，使用
depend [di'pend]　v. 決定于，視……而定
fall behind 落后，不能按時完成
三 實景會話Conversations A=Applicant I=Interviewer
Conversation 1
I: How do you feel about working overtime?
A: My previous experience told me that the need for overtime is a reality for most since forty hours a week isn’t much time to accomplish my mound of endless tasks at work.
I: What motivates you for working overtime? Raise or promotion?
A: It is neither raising salary nor promotion. I head into the offi ce early and stay late, check e-mail on weekends. And in many cases, I do it because it’s part of my job.
I: 你如何看待加班？
A: 我先前的經(jīng)歷告訴我大多數(shù)情況下加班是種現(xiàn)實情況，因為一周四十個小時的工作時間不足以完成我那一大堆沒完沒了的工作。
I: 什么因素激勵你加班？加薪還是晉升？
A: 既不是加薪也不是晉升。我早到晚走，周末處理郵件。在多數(shù)情況下，我做這些只是因為這是我工作的一部分。
Conversation 2
I: Are you willing to work overtime on weekends?
A: I do understand that it will occasionally be necessary in software industry to work overtime. Generally I feel that the work can be completed on time if we work sincerely and utilize the work hours. However I have no problem in working overtime if the project deadlines are very tight and require me to work hard.
I: Is it necessary to make your overtime acknowledged?
A: I think it depends. If I fall behind in my work, it is unnecessary to make my overtime known to other colleagues or supervisors. But if I want to show my commitment to the company, I want it to be noticed by those around.
I: 你愿意周末加班嗎？
A: 我確實理解在軟件行業(yè)偶爾加班是必須的。一般來說我覺得如果我們努力工作并且充分利用工作時間的話，工作是可以按時完成的。然而如果工期緊，需要我們加班的話，我沒有問題。
I: 有必要讓別人知道你加班了嗎？
A: 我認為這要視情況而定。如果我未能按時完成工作，那么加班就沒有必要讓同事或者上司知道。如果我想表明我對公司的奉獻，那么我希望加班能夠被周圍的人注意到。
面試技巧小貼士
面試官問及加班的問題，主要是在考察應聘者對工作的態(tài)度，看應
聘者是否服從安排，有沒有責任心，能不能吃苦。如下回答方式供求職
者參考。
① 我會服從組織安排。（I will accept the organizational arrangements.）
② 我會合理地安排自己的工作，提高效率。但是，需要當天完成的我還是會申請加班。（I will properly arrange my work and improve efficiency. However, if the work needs to be done today, I will submit a request for overtime.）
③ 今日事今日畢。（Don’t put off today’s work till tomorrow./Today’s work must be done today.)
④ 我經(jīng)常忙得連軸轉(zhuǎn)。（I often work round the clock.）
⑤ 我想知道能不能調(diào)休。（I want to know whether I can take some time off later.）
⑥ 即使通宵我也會把工作做完。（I will get the work done even if I have to stay up all night.）
Chapter2 行業(yè)實戰(zhàn)
Unit1 市場營銷 Marketing
一、行業(yè)知識聽力突破Listening
Marketing is the process of creating customers, and customers are the lifeblood
of your business. In this section, the first thing you want to do is define your marketing strategy. An overall marketing strategy would include a market penetration strategy, channels of distribution strategy and communication strategy. Market penetration strategy is actually a growth strategy of sales amount, including acquisition strategysuch as buying another business, a franchise strategy for branching out, etc.. Channels of distribution strategy refer to the choices for distribution channels which include original equipment manufacturers (OEMs), an internal sales force, distributors, or retailers. Communication strategy means how you are going to reach your customers. Usually some combination of the following works the best: promotions, advertising, public relations, personal selling, and printed materials such as brochures, catalogues, flyers, etc..
1、聽力技巧點撥Listening Skills
上述段落初步介紹了市場營銷領(lǐng)域里的基本術(shù)語，涉及術(shù)語解釋時，通常用到的詞或短語是refer to，means，is referred to as。在表示列舉時，除了大家熟悉的like，such as 外，還有 including，include，the following。該段落最后一句話里的冒號后的內(nèi)容也表示列舉，由于標點沒法讀出來，聽者只得從列舉詞匯的語調(diào)上做出判斷。
2、譯文呈現(xiàn)Translation
市場營銷的過程就是開發(fā)客戶的過程，客戶是企業(yè)的血液。在這個階段，首先要做的是確立營銷戰(zhàn)略。一個完整的營銷戰(zhàn)略應該包括市場滲透戰(zhàn)略、分銷渠道戰(zhàn)略和溝通戰(zhàn)略。市場滲透戰(zhàn)略實際上就是銷售額的增長戰(zhàn)略，包括購買別家公司的兼并戰(zhàn)略、擴大銷售范圍的連鎖戰(zhàn)略等。分銷渠道策略指的是分銷渠道的選擇，包括選擇原始設(shè)備制造商，內(nèi)部銷售人員，分銷商或零售商。溝通戰(zhàn)略指的是如何接觸到客戶。通常，將下列方法結(jié)合在一起會取得最好的效果，如促銷、廣告、公共關(guān)系、個人推銷、分發(fā)印刷品如說明書、商品目錄、傳單等。
二、行業(yè)術(shù)語儲備庫Terms
marketing strategy 營銷戰(zhàn)略 market penetration 市場滲透
distribution channel 分銷渠道 communication 溝通
sales amount 銷售額 acquisition 兼并
franchise 連鎖 branch out 擴大業(yè)務(wù)范圍
internal sales force 內(nèi)部銷售人員 distributor 分銷商
retailer 零售商 promotion 促銷
campaign 促銷活動 price promotion 價格促銷
discount 折扣 advertising 廣告
advertising feedback 廣告反饋 advertising frequency 廣告頻率
public relations 公共關(guān)系 personal selling 個人推銷
catalogue sales 目錄銷售 brand loyalty 品牌忠誠度
original equipment manufacturers（OEMs） 原始設(shè)備制造商
三、實景演練Practice
I: Do you have any part-time work experience in sales promotion?
I: 你在銷售推廣方面有兼職經(jīng)歷嗎？
A: Yes, I do. In the summer of 2010 Iworked as a salesgirl for P&G. I went
from house to house to sell shampoos such as Rejoice 2-in-1, Head and Shoulders,
and Pantene. In doing so I gained some sales promotion skills.
A: 是的，我有。2010年夏天，我是寶潔公司的實習生。我挨家挨戶推銷洗發(fā)水，比如飄柔二合一洗發(fā)水、海飛絲和潘婷。通過這次鍛煉，我獲得了一些促銷方面的技能。
I: Fine. Please tell me how to reach your customers effectively.
I: 好的。那請你告訴我如何有效接觸到客戶。
A: This requires the communication strategy.We can use the following methods: promotion, advertising, public relations, personal selling, and handing out printed
materials such as brochures, catalogs, fl yers, etc..
A: 這就需要運用溝通戰(zhàn)略。我們可以使用的方法有：促銷、廣告、公共關(guān)系、個人推銷、分發(fā)印刷品如說明書、商品目錄、傳單等。
I: Good. Are you familiar with our pay scale?
I: 好的。你了解我們的薪資標準嗎？
A: No. Would you please tell me about it?
A: 不了解�？煞裾埬�告知？
I: We’ll offer you a monthly salary of 3500 yuan to begin with and you would be eligible for a raise after a year. In addition, we offer you 1% commission on all your sales. You’ll also enjoy life insurance and health insurance, a two week
paid vacation a year, and a five day work week. But we do expect you to work overtime when it’s necessary. Is that acceptable to you?
I: 我們的起始月薪是3500元人民幣，一年后會有提升。此外，我們還給付1%的業(yè)務(wù)提成。你將享有人壽保險和健康保險，每年有兩周的帶薪休假，每周工作5天。但是，如果有需要，
希望你能夠加班。這些你可以接受嗎？
A: Yes, that’s fi ne.
A: 可以，沒問題。
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