定 價:45 元
叢書名:新時代商務英語專業(yè)本科系列教材/翁鳳翔,郭桂杭總主編
- 作者:何勁虹主編
- 出版時間:2019/5/1
- ISBN:9787568914475
- 出 版 社:重慶大學出版社
- 中圖法分類:F7
- 頁碼:198頁
- 紙張:膠版紙
- 版次:1
- 開本:16K
本書共12個單元,每個單元分為PreviewActivities,IntensiveReading和SupplementaryReading三大部分。各單元內容分別涉及以下話題:網(wǎng)絡零售、在線交易、數(shù)據(jù)濫用、全球商業(yè)、共享經濟、中國眾籌、全球能源、過度消費、可持續(xù)發(fā)展、食品與減肥、雇員與公司、金融危機與信貸緊縮。
Unit 1 E-tailing Industry
Part I Preview A*ivities
Part II Intensive Reading
Text A Retail vs. E-tail in America
Part III Supplementary Reading
Text B The World's Ailing Postal Services
Unit 2 Online Business
Part I Preview A*ivities
Part II Intensive Reading
Text A Happy Singles Day
Part III Supplementary Reading
Text B Pointe* to the Future
Unit 3 D*a Abuse
Part I Preview A*ivities
Part II Intensive Reading
Text A Why Tech Companies Abuse Our D*a: Because We Let Them
Part III Supplementary Reading
Text B The Use of Geic Screenings
Unit 4 Going Global
Part I Preview A*ivities
Part II Intensive Reading
Text A A Troubling Tra*e*ory
Part III Supplementary Reading
Unit 5 Sharing Economy
Unit 6 Crowdfunding in China
Unit 7 The Global Energy System
Unit 8 Overconsumption
Unit 9 Sustainable Development
Unit 10 Food and F*-fighte*
Unit 11 Employees and Companies
Unit 12 Financial Bust and Credit Crunch