現(xiàn)代商務(wù)英語(yǔ)綜合教程(第1冊(cè))(附光盤(pán))
定 價(jià):43 元
叢書(shū)名:現(xiàn)代商務(wù)英語(yǔ)綜合教程
- 作者:范連穎 ,王艷 著
- 出版時(shí)間:2010/5/1
- ISBN:9787300117041
- 出 版 社:中國(guó)人民大學(xué)出版社
- 中圖法分類(lèi):F71
- 頁(yè)碼:208
- 紙張:膠版紙
- 版次:1
- 開(kāi)本:16開(kāi)
《現(xiàn)代商務(wù)英語(yǔ)綜合教程》系列教材內(nèi)容由淺入深,由普通商務(wù)常識(shí)逐漸過(guò)渡到專(zhuān)業(yè)性較強(qiáng)的商務(wù)知識(shí),語(yǔ)言水平也由易到難,適用對(duì)象為大學(xué)一至三年級(jí)的學(xué)生。本書(shū)為《現(xiàn)代商務(wù)英語(yǔ)綜合教程》第一冊(cè),共十二章,按照每周4~6學(xué)時(shí)設(shè)計(jì)。
Chapter1IntroductiontoBusiness
BackgroundCase:DonaldTrumpIsBack
Listening
Reading:TheMiracleofIKEA
Translation
Speaking
Writing
AdditionalReading:StayHungry.StayFoolish.
Chapter2BusinessRecruitment
BackgroundCase:SouthwestAirlinesRecruitment
Listening
Reading:NikesE-recruitmentStrategy
Translation
Speaking
Writing
AdditionalReading:QualitiesEmployersSeek
Chapter3BusinessCommunication
BackgroundCase:WhoseFault?
Listening
Reading:EffectiveBusinessCommunication
Translation
Speaking
Writing
AdditionalReading:TheGreatCommunicators
Chapter4Teamwork
BackgroundCase:PeterSmithBuildsUpaCompanywithaTeamworkCulture
Listening
Reading:TeamworkandTeamBuilding
Translation
Speaking
Writing
AdditionalReading:TheRaceBetweentheTortoiseandtheHare
Chapter5BusinessTravel
BackgroundCase:AsBusinessTravelIncreases,SoDoCostsandHeadaches
Listening
Reading:WhatDoesMyBusinessBenefitfromBusinessTravel?
Translation
Speaking
Writing
AdditionalReading:FacingBusinessChallengesatHolidayInnWorldwide
Chapter6BusinessEtiquette
BackgroundCase:WhatsWrong?
Listening
Reading:GoodEtiquetteIsGoodBusiness
Translation
Speaking
Writing
AdditionalReading:BusinessEtiquetteIsAboutPeople
Chapter7HealthandSafety
BackgroundCase:InvestinginHealthandWell-BeingLeadstoBusinessSuccess
Listening
Reading:MeetingBusinessChallengesatJohnson&Johnsor
Translation
Speaking
Writing
AdditionalReading:HealthandSafetyMakesGoodBusinessSense
Chapter8SettingUpaBusiness
BackgroundCase:BillGatesMysteriousNewCompany
Listening
Reading:BuildingYourBusiness...IsJustLikeBuildingaHouse
Translation
Speaking
Writing
AdditionalReading:DreamingYourWaytoSuccess
Chapter9Products
BackgroundCase:PamperstoExpandProductRange,ServicesinChina
Listening
Reading:P&GsQuestfor"Wow"Design
Translation
Speaking
Writing
AdditionalReading:McDonalds:WereLovinIt!