Unit OneCosmetic Market（化妝品市場）001
Lesson 1Cosmetic Market Overview（化妝品市場概況）002
Task 1China’s Cosmetic Market（任務(wù)一認(rèn)識中國的化妝品市場）003
Task 2The History of Cosmetics（任務(wù)二化妝品的發(fā)展歷史）010
Task 3The Future Market Trends of Global Beauty Industry（任務(wù)三全球美業(yè)未來的發(fā)展趨勢）014
Lesson 2Brand Introduction of Cosmetics（化妝品品牌介紹）023
Task 1A Global Famous Beauty Brand—L′Oréal（任務(wù)一認(rèn)識一個世界知名的化妝品品牌——?dú)W萊雅）024
Task 2HERBORIST：A Chinese Premium Brand of Cosmetic（任務(wù)二認(rèn)識一個中國高檔化妝品品牌——佰草集）032
Lesson 3Cosmetic Marketing Strategy（化妝品營銷策略）036
Task 1Cosmetic Online Marketing Strategy：Customization and Personalization
（任務(wù)一化妝品網(wǎng)絡(luò)營銷策略——定制化與個性化）037
Task 2China’s Cosmetics Top Brand Marketing Strategies to Unlock the Beauty Market
（任務(wù)二解讀中國化妝品頂級品牌營銷策略）043

Unit TwoIntroduction of Cosmetic Products（化妝品簡介）050
Lesson 4Skin Care Products（護(hù)膚品）051
Task 1Cleansers（任務(wù)一認(rèn)識洗面奶）052
Task 2Moisturizers（任務(wù)二認(rèn)識保濕霜）053
Task 3Body and Hand Creams and Lotions（任務(wù)三認(rèn)識霜和乳液）054
Task 4Toners（任務(wù)四認(rèn)識爽膚水）054
Task 5Eye Cream（任務(wù)五認(rèn)識眼霜）056
Lesson 5Color Cosmetics（彩妝產(chǎn)品）061
Task 1Facial Makeup（任務(wù)一認(rèn)識臉部化妝品）062
Task 2Eye Makeup（任務(wù)二認(rèn)識眼部化妝品）065
Task 3Lip Products（任務(wù)三認(rèn)識唇部化妝品）068
Lesson 6Hair Products（護(hù)發(fā)品）071
Task 1Hair Care Products（任務(wù)一認(rèn)識護(hù)發(fā)產(chǎn)品）072
Task 2Hair Dye and Hair Colour Products（任務(wù)二認(rèn)識染發(fā)產(chǎn)品）075
Lesson 7Fragrance Product（香水產(chǎn)品）077
Task 1Perfumes（任務(wù)一認(rèn)識香水）078
Task 2Essential Oils（任務(wù)二認(rèn)識精油）080
Lesson 8Sunscreen（防曬霜）083
Task 1Sunscreen：How to Help Protect Your Skin from the Sun（任務(wù)一了解防曬產(chǎn)品如何保護(hù)皮膚）084
Task 2Understanding the Sunscreen Label（任務(wù)二認(rèn)識防曬霜標(biāo)簽）087

Unit ThreeCosmetic Ingredients（化妝品原料）091
Lesson 9Cleansing Ingredient（清潔類原料）092
Task 1Cocamidopropyl Betaine（任務(wù)一認(rèn)識椰油酰胺丙基甜菜堿）093
Task 2Other Cleansing Ingredients（任務(wù)二認(rèn)識其他常見清潔類原料）095
Lesson 10Skin Care Ingredient（護(hù)膚類原料）101
Task 1Palmitates（任務(wù)一認(rèn)識棕櫚酸酯類）102
Task 2Dimethicone（任務(wù)二認(rèn)識聚二甲基硅氧烷）105
Task 3Glycerin（任務(wù)三認(rèn)識甘油）109
Lesson 11Color Additives（化妝品顏色添加劑）112
Task 1Color Additives Used in Cosmetics（任務(wù)一化妝品中使用的顏色添加劑）113
Task 2Color Additive Categories（任務(wù)二顏色添加劑目錄）118
Lesson 12Auxiliary Materials（輔助性原料）122
Task 1Parabens in Cosmetics（任務(wù)一化妝品中的防腐劑尼泊金酯類）122
Task 2Other Auxiliary Materials（任務(wù)二認(rèn)識其他常見輔助性原料）128
Lesson 13Plant Extracts（認(rèn)識植物提取物）134
Task 1Alpha Hydroxy Acids（任務(wù)一認(rèn)識果酸）135
Task 2Other Plant Extracts（任務(wù)二認(rèn)識其他常見植物提取物）138

Unit FourAdministration & Regulation（化妝品監(jiān)管與法規(guī)）144
Lesson 14U.S. Cosmetics Laws & Regulations（美國化妝品法規(guī)）145
Task 1FDA’s Authority over Cosmetics（任務(wù)一美國FDA對化妝品的監(jiān)管）146
Task 2FDA Recall Policy for Cosmetics（任務(wù)二美國FDA對化妝品的召回政策）150
Task 3FDA’s Voluntary Cosmetic Registration Program （VCRP）（任務(wù)三美國FDA的化妝品自愿注冊計劃）152
Task 4Cosmetics Labeling Regulations（任務(wù)四化妝品標(biāo)簽管理規(guī)定）153
Lesson 15EU Cosmetics Regulation（歐盟化妝品法規(guī)）158
Task 1Regulation（EC）No 1223/2009（任務(wù)一歐盟化妝品管理法規(guī)No 1223/2009）158
Task 2Colipa（European Cosmetics Trade Association）（任務(wù)二歐洲化妝品行業(yè)協(xié)會）162
Lesson 16China’s Import and Trade Regulations（中國進(jìn)出口化妝品管理）167
Task 1Hygiene Licence of Imported Cosmetics（任務(wù)一進(jìn)口化妝品衛(wèi)生許可證）167
Task 2Hygiene License，Record-keeping Certificate & CIQ Labels for Imported Cosmetics in China
（任務(wù)二中國進(jìn)口化妝品衛(wèi)生許可證、備案證書及CIQ標(biāo)簽）173

Unit FiveCosmetic Safety（化妝品安全）177
Lesson 17Cosmetic & Personal Care Product Safety（化妝品及個人護(hù)理產(chǎn)品的安全管理）178
Task 1What the FDA Says about Cosmetic Safety（任務(wù)一法律是怎么規(guī)定化妝品安全的）178
Task 2Safety and Technical Standards for Cosmetics（任務(wù)二化妝品安全技術(shù)標(biāo)準(zhǔn)）180
Lesson 18Cosmetic Ingredient Review（CIR）（化妝品成分評估）182
Task 1Introduction of Cosmetic Ingredient Review（CIR）（任務(wù)一了解化妝品成分評估）183
Task 2Learn to Check CIR Findings（任務(wù)二學(xué)習(xí)查找化妝品成分評估文件）184
Task 3Safety Assessment of Cosmetic Ingredients（任務(wù)三化妝品成分的安全評估報告）188
Lesson 19FEMA GRAS Program（FEMA的公認(rèn)安全、無毒項目）190
Task 1The Flavor and Extract Manufacturers Association of the United States
（任務(wù)一認(rèn)識美國香精和提取物制造商協(xié)會）190
Task 2FEMA GRAS Program（任務(wù)二美國香精和提取物制造商協(xié)會的公認(rèn)安全無毒項目）191
Task 3Learn to Check GRAS Notice Inventory（任務(wù)三學(xué)習(xí)查找公認(rèn)安全無毒清單）192
Lesson 20Shelf Life and Expiration Dating of Cosmetics（化妝品的貨架壽命和保質(zhì)期）195
Task 1Factors Affect Shelf Life（任務(wù)一影響貨架壽命的因素）196
Task 2How to Keep Your Cosmetics Safe（任務(wù)二如何保持化妝品安全）197
Lesson 21How to Safely Use Cosmetics（如何安全使用化妝品）200
Task 1Are Tattoo Inks Safe? （任務(wù)一如何安全使用紋身墨水）201
Task 2How to Safely Use Eye Cosmetics （任務(wù)二如何安全使用眼妝產(chǎn)品）202
Task 3How to Safely Use Nail Care Products（任務(wù)三如何安全使用美甲產(chǎn)品）204
Lesson 22Science Behind Cosmetic Safety（化妝品安全背后的科學(xué)）208
Task 1Factors Considered in Safety Evaluation（任務(wù)一評估化妝品安全應(yīng)考慮的因素）209
Task 2Product Safety in the Marketplace（任務(wù)二市場上產(chǎn)品的安全）211
Task 3Cosmetic Product Safety Report （CPSR）（任務(wù)三了解化妝品產(chǎn)品安全評估報告）212

Unit SixBeauty & Cosmetic Communicative English（美容化妝品交際英語）215
Lesson 23Customer Reception（客戶接待）216
Task 1Greetings & Understanding Needs（任務(wù)一問候客戶及了解需求）216
Task 2Make, Change or Cancel Appointment（任務(wù)二制定、更改或取消預(yù)約）219
Task 3Post-service（任務(wù)三售后服務(wù)）222
Lesson 24Skin Care Service（皮膚護(hù)理服務(wù)）225
Task 1Understanding Your Skin （任務(wù)一認(rèn)識你的皮膚）226
Task 2Facial Care （任務(wù)二臉部護(hù)理）228
Task 3Introducing Service & Products（任務(wù)三服務(wù)及產(chǎn)品推薦）230
Task 4Massage & Body Care（任務(wù)四按摩及身體護(hù)理）234
Lesson 25Selling Cosmetics & Perfume（銷售化妝品及香水）238
Task 1Selling Cosmetics（任務(wù)一銷售化妝品 ）239
Task 2Selling Perfume（任務(wù)二銷售香水）243
Lesson 26Make-up & Hairdressing（化妝及美發(fā)）248
Task 1Makeup Service（任務(wù)一化妝服務(wù)）249
Task 2Hair Styling（任務(wù)二發(fā)型設(shè)計）251
Lesson 27Manicure Service（美甲服務(wù)）259
Task 1Service Process of Nail Care（任務(wù)一美甲服務(wù)流程）261
Task 2Nail Service Dialogues（任務(wù)二美甲服務(wù)對話）264

詞匯表268

附錄296

參考文獻(xiàn)297