本教材在編寫過程中，一反保守的遞進式教學特點，采用了項目制的編寫原則。按照外貿(mào)函電信件的類型，把整本教材分成了10個項目，每個項目又按照要求設(shè)置了幾個模擬任務(wù)，以項目為導入，實行任務(wù)驅(qū)動的教學原則。讓學生通過一個個項目的完成，不僅掌握了各種外貿(mào)信件的寫作技能和特點，也系統(tǒng)地了解了整個外貿(mào)流程。
在每個項目的進行過程中，都按照需要穿插了大量的實例來幫助學生更好地了解信件的類型和實用情境。同時，在實例的選擇上，編者針對市場上同類教材大多內(nèi)容陳舊、材料生僻的特點，精選了一大批富有時代特色、大家很熟悉的例子來輔助學生理解。
Brief Introduction to Business Letters
Brief Introduction to Business Letters
The Layout of a Business Letter
The Formats of a Business Letter
Writing Principles (7C)
Addressing Envelopes
Learning More
Mainly Revision
Project 1 Establishing Business Relations
Brief Introduction
Modeling Task 1
Modeling Task 2
Modeling Task 3
Modeling Task 4
Notes Brief Introduction to Business Letters
Brief Introduction to Business Letters
The Layout of a Business Letter
The Formats of a Business Letter
Writing Principles (7C)
Addressing Envelopes
Learning More
Mainly Revision
Project 1 Establishing Business Relations
Brief Introduction
Modeling Task 1
Modeling Task 2
Modeling Task 3
Modeling Task 4
Notes
Useful Sentences
Learning More
Mainly Revision
Project 2 Enquiry and Reply
Brief Introduction
Modeling Task 1
Modeling Task 2
Notes
Useful Sentences
Learning More
Mainly Revision
Project 3 Offer and Counter-offer
Brief Introduction
Modeling Task 1
Modeling Task 2
Modeling Task 3
Modeling Task 4
Modeling Task 5
Notes
Useful Sentences
Learning More
Mainly Revision
Project 4 Order and Confirmation
Brief Introduction
Modeling Task i
Modeling Task 2
Modeling Task 3
Modeling Task 4
Modeling Task 5
Modeling Task 6
Modeling Task 7
Notes
Useful Sentences
Learning More
Mainly Revision
Project 5 Payment
Brief Introduction
Modeling Task 1
Modeling Task 2
Modeling Task 3
Modeling Task 4
Modeling Task 5
Modeling Task 6
Modeling Task 7
Notes
Useful Sentences
Learning More
Mainly Revision
Project 6 Packing
Brief Introduction
The Structure of the Letter
Modeling Task 1
Modeling Task 2
Modeling Task 3
Notes
Useful Sentences
Learning More
Mainly Revision
Project 7 Shipment
Brief Introduction
Modeling Task 1
Modeling Task 2
Modeling Task 3
Modeling Task 4
Modeling Task 5
Modeling Task 6
Notes
Useful Sentences
Learning More
Mainly Revision
Project 8 Insurance
Brief Introduction
Modeling Task 1
Modeling Task 2
Modeling Task 3
Modeling Task 4
Modeling Task 5
Notes
Useful Sentences
Learning More
Mainly Revision
Project 9 Complaints, Claims and Settlements
Brief Introduction
The Principles of Writing a Letter for Claim
Modeling Task 1
Modeling Task 2
Modeling Task 3
Modeling Task 4
Modeling Task 5
Modeling Task 6
Modeling Task 7
Notes
Useful Sentences
Learning More
Mainly Revision
Project 10 Agency
Brief Introduction
Modeling Task 1
Modeling Task 2
Modeling Task 3
Notes
Useful Sentences
Learning More
Mainly Revision
Appendix 1 世界通用電報縮寫
Appendix 2 常用外貿(mào)單據(jù)
Appendix 3 外銷員考試外貿(mào)英語真題(附答案)
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