本教材根據外貿業(yè)務操作流程來組織教學內容，主要包括九個章節(jié)：撰寫開發(fā)信、詢盤和發(fā)盤、還盤、確認訂單、磋商付款條件、信用證、包裝、運輸和處理索賠。根據教學目標、教學內容和教學情境進行每個章節(jié)的教學設計。將較難的工作任務拆分為若干項易于操作的子任務。這些子任務在認知順序和難易程度上逐層遞進，前一任務為后續(xù)任務提供職業(yè)素養(yǎng)、語言技能和寫作技能支撐，循序漸進地幫助學生完成任務，從而達成教學目標。本書為第二版。
郭曉麗，深圳信息職業(yè)技術學院副教授，2003年7月畢業(yè)于武漢大學外語學院，英語專業(yè)研究生。之后一直在深圳信息職業(yè)技術學院任教，現任應用外語學院副院長，主持國家級、省級教改項目多項。
Unit 1 Establishing Business Relations
Activity 1 Connecting with prospects
Activity 2 Impressing the prospects
Activity 3 Writing prospecting emails
Language Practice
Emails and experience from professionals in international trade
Unit 2 Inquiries and Offers
Activity 1 Analyzing inquiries
Activity 2 Replying to inquiries
Activity 3 Firm offers and non-firm offers
Activity 4 Writing an offer
Language Practice
Emails and experience from professionals in international trade
Unit 3 Counter-offers
Activity 1 Negotiating prices
Activity 2 Counter-offers
Activity 3 Negotiating at a stationery trade fair
Activity 4 Writing a reply to a counter-offer
Language Practice
Emails and experience from professionals in international trade
Unit 4 Negotiating Payment Terms
Activity 1 Understanding different payment terms
Activity 2 Which one is more favorable?
Activity 3 Replying to customers’ payment requests
Language Practice
Emails and experience from professionals in international trade
Unit 5 Confirming Orders
Activity 1 Why order confirmation?
Activity 2 Confirming or declining?
Activity 3 Writing replies to orders
Activity 4 What to do after the order confirmation
Language Practice
Emails and experience from professionals in international trade
Unit 6 Letter of Credit
Activity 1 What to do
Activity 2 Urging the establishment of L/C
Activity 3 Proposing amendments to an L/C
Language Practice
Emails and experience from professionals in international trade
Unit 7 Packaging
Activity 1 Understanding packaging
Activity 2 Describing packaging
Activity 3 Replying customers’ requirements about packaging
Language Practice
Emails and experience from professionals in international trade
Unit 8 Shipping
Activity 1 Knowing shipping problems
Activity 2 Responding to shipping problems·
Activity 3 Giving shipping advice
Language Practice
Emails and experience from professionals in international trade
Unit 9 Settling Claims
Activity 1 Do’s and don’ts for settling claims
Activity 2 Writing replies to customer’s claims
Language Practice
Emails and experience from professionals in international trade
Appendix Emails from Trading Companies
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