全書分5個單元共20篇課文,內(nèi)容選材來源于原版英文書刊、雜志、最新的化妝品著名企業(yè)站點信息、科技文獻(xiàn)資料等,包括行業(yè)發(fā)展趨勢, FDA(US Food and Drug Administration)職能,化妝品安全監(jiān)管、產(chǎn)品簡介、相關(guān)知識、標(biāo)簽、包裝、廣告、營銷渠道,化妝品網(wǎng)站、著名企業(yè)介紹,美容知識等。全書由課文、課后練習(xí)、專業(yè)術(shù)語、輔助讀物等部分組成,此外書后還設(shè)有附錄,內(nèi)容包括總詞匯表,化妝品原料詞典,參考文獻(xiàn)英文刊名和縮寫規(guī)則,化學(xué)常用詞頭和詞尾的含義,常用詞頭和詞尾含義,化學(xué)上常見的縮略語,化工常用英文縮寫和顏色詞匯中英文對照(彩妝用)等可供查閱。
本書內(nèi)容通俗易懂,語言精練,趣味性強,選材新穎,覆蓋面廣?晒┗瘖y品生產(chǎn)、管理、經(jīng)營、銷售及美容等從業(yè)人員閱讀,也可作為高職高專化妝品專業(yè)教材。
本書旨在提高化妝品從業(yè)人員、高職高;瘖y品專業(yè)學(xué)生專業(yè)英語的閱讀能力,使讀者了解國內(nèi)外化妝品專業(yè)領(lǐng)域的基本知識和動向,擴(kuò)充知識面,為專業(yè)學(xué)習(xí)服務(wù),并著力于提高讀者的綜合素質(zhì)及未來繼續(xù)學(xué)習(xí)和發(fā)展的能力! ∪珪5個單元共20篇課文,內(nèi)容選材來源于原版英文書刊、雜志、最新的化妝品著名企業(yè)站點信息、科技文獻(xiàn)資料等。全書由課文、課后練習(xí)、專業(yè)術(shù)語、輔助讀物等部分組成,此外書后還設(shè)有附錄,內(nèi)容包括總詞匯表,化妝品原料詞典,參考文獻(xiàn)英文刊名的縮寫規(guī)則,化學(xué)常用詞頭及詞尾的含義,常用詞頭及詞尾含義,化學(xué)上常見的縮略語,化工常用英文縮寫和顏色詞匯中英文對照(彩妝用)等可供查閱。 本書內(nèi)容通俗易懂,語言精練,趣味性強,選材新穎,覆蓋面廣?晒┗瘖y品生產(chǎn)、管理、經(jīng)營、銷售及美容等從業(yè)人員閱讀,也可作為高職高;瘖y品專業(yè)教材。
UNIT ONE MARKETING
Lesson 1 High-end Cosmetic Market in China
Lesson 2 Self-introduction of a Famous World-Leading Cosmetics Company
Lesson 3 Cosmetic Advertisements
Lesson 4 Practical Guide to Brand Promotion in China
UNIT TWO ADMINISTRATION AND REGULATIONS
Lesson 5 FDA's Authority over Cosmetics
Lesson 6 Hypoallergenic Cosmetics
Lesson 7 Is It a Cosmetic, a Drug, or Both?
Lesson 8 Cosmetic Lableing
UNIT THREE SAFETY
Lesson 9 Are Hair Dyes Safe
Lesson 10 Cosmetic Safety: More Complex Than at First Blush
Lesson 11 Protecting Children from the Sun
Lesson 12 Is Indoor Tanning Safe? UNIT ONE MARKETING
Lesson 1 High-end Cosmetic Market in China
Lesson 2 Self-introduction of a Famous World-Leading Cosmetics Company
Lesson 3 Cosmetic Advertisements
Lesson 4 Practical Guide to Brand Promotion in China
UNIT TWO ADMINISTRATION AND REGULATIONS
Lesson 5 FDA's Authority over Cosmetics
Lesson 6 Hypoallergenic Cosmetics
Lesson 7 Is It a Cosmetic, a Drug, or Both?
Lesson 8 Cosmetic Lableing
UNIT THREE SAFETY
Lesson 9 Are Hair Dyes Safe
Lesson 10 Cosmetic Safety: More Complex Than at First Blush
Lesson 11 Protecting Children from the Sun
Lesson 12 Is Indoor Tanning Safe?
UNIT FOUR MATERIAL
Lesson 13 Cosmetic Ingredients: Understanding the Puffery
Lesson 14 Emulsion and its Stability
Lesson 15 Essential Oils
Lesson 16 Preservatives
UNIT FIVE MAKEUP
Lesson 17 How to Apply Eye Make Up Tips to Look Stunning
Lesson 18 Perfumes For Women
Lesson 19 Applicaion of Foundation
Lesson 20 Tattoos and Permanent Makeup
APPENDIX
APPENDIX I Vocabulary
APPENDIX II 化妝品原料詞典
APPENDIX III 參考文獻(xiàn)英文刊名的縮寫規(guī)則
APPENDIX IV 化學(xué)常用詞頭和詞尾的含義
APPENDIX V 常用詞頭及詞尾含義
APPENDIX VI 化學(xué)上常見的縮略語
APPENDIX VII 化工常用英文縮寫
APPENDIX VIII 顏色詞匯中英文對照(彩妝用)
REFERENCES