Chapter 1 Marketing Basics營銷基礎
Chapter 2 Elements ofthe Marketplace市場諸要素
Chapter 3 The Dimensions of International Marketing國際營銷的維度
Chapter 4 International Trade國際貿易
Chapter 5 The Role ofGovernments政府的作用
Chapter 6 The Role ofCultural Forces文化力量的作用
Chapter 7 Developing Products for the ForeignMarket為國外市場開發(fā)產品
Chapter 8 Market Research市場調研
Chapter 9 Preparing for Market Entry準備進入市場
Chapter 10 Developing Distribution開發(fā)分銷渠道
Chapter 11 Advertising and Promotions廣告與促銷
Chapter 12 Making Contact：Different Products andPromotions實施接觸——不同產品的促銷
Chapter 13 Staffing the New Market為新市場配備人員
Chapter 14 Evaluating Performance評估營銷業(yè)績
Chapter 15 The Marketing Plan營銷計劃
Chapter 1 Marketing Basics營銷基礎
Chapter 2 Elements ofthe Marketplace市場諸要素
Chapter 3 The Dimensions of International Marketing國際營銷的維度
Chapter 4 International Trade國際貿易
Chapter 5 The Role ofGovernments政府的作用
Chapter 6 The Role ofCultural Forces文化力量的作用
Chapter 7 Developing Products for the ForeignMarket為國外市場開發(fā)產品
Chapter 8 Market Research市場調研
Chapter 9 Preparing for Market Entry準備進入市場
Chapter 10 Developing Distribution開發(fā)分銷渠道
Chapter 11 Advertising and Promotions廣告與促銷
Chapter 12 Making Contact：Different Products andPromotions實施接觸——不同產品的促銷
Chapter 13 Staffing the New Market為新市場配備人員
Chapter 14 Evaluating Performance評估營銷業(yè)績
Chapter 15 The Marketing Plan營銷計劃
Chapter 16 The Marketing Audit營銷審計
Chapter 17 Glossary詞匯表
Chapter 18 Key參考答案
書單推薦
