《外貿(mào)英語函電》(第四版)依據(jù)國際貿(mào)易通行慣例,就商務(wù)書信格式、商務(wù)關(guān)系的建立、詢價與回復、報盤與還盤、促銷、訂購與確認、包裝、運輸、付款方式、保險、代理、投訴與處理、電子信函以及貿(mào)易形式等14個方面進行商務(wù)英語信函應(yīng)用能力的講述。修訂后的第四版體例安排新穎,語言簡潔規(guī)范,在原練習板塊中的句子翻譯基礎(chǔ)上增加了整篇外貿(mào)信函的英譯漢練習,從而把基礎(chǔ)英語技能和外貿(mào)英語知識有機地結(jié)合起來,使學生具備較強的撰寫國際商務(wù)英語書信的能力,實用性、針對性更強。
本書適合作為國際經(jīng)濟貿(mào)易、國際商務(wù)英語等專業(yè)的本科、高職高專,以及成人教育的教學用書,也可作為公司、企業(yè)在第一線處理商務(wù)信息的人士參考使用。
隨著我國加入世界貿(mào)易組織,中國與世界的交流與合作更加廣泛,中國公司、企業(yè)直接參與國際貿(mào)易活動的機會大大增加,同時對國際商務(wù)人才的需求也日益劇增。面對這種新的形勢,培養(yǎng)一批能夠適應(yīng)社會主義市場經(jīng)濟體制,既有國際經(jīng)濟貿(mào)易的理論基礎(chǔ)和實際工作本領(lǐng),又有從事對外經(jīng)濟貿(mào)易時撰寫與處理國際商務(wù)英語書信能力的高素質(zhì)應(yīng)用型專門人才已成為當務(wù)之急。
本書借鑒國內(nèi)外《外貿(mào)英語函電》的結(jié)構(gòu)體系,緊密結(jié)合我國外貿(mào)業(yè)務(wù)的實際,以大量實例系統(tǒng)介紹外貿(mào)實務(wù)中各種國際商務(wù)英語函電的格式與結(jié)構(gòu)、寫作特點、專業(yè)英語術(shù)語、常用業(yè)務(wù)詞匯和有關(guān)業(yè)務(wù)的英語表達方式和句型結(jié)構(gòu),使學者通過實例舉一反三,學以致用,并在提高英語水平的同時,熟練掌握對外貿(mào)易業(yè)務(wù)中常用的基本術(shù)語及表達技能。
本書的編寫突出應(yīng)用,強調(diào)必需夠用,貫徹語言交際原則,搭建跨文化交流平臺,貼近實際,有助于學生技能的掌握,成為應(yīng)用型、外向型的復合人才。本書的編寫融語言與實務(wù)為一體,融函電與商務(wù)為一體,融教材與習題集為一體,體現(xiàn)了繼承與創(chuàng)新、穩(wěn)定與發(fā)展的精神,為教與學提供了良好的平臺,有助于教學質(zhì)量的提高。
本書共分14個單元,按照外貿(mào)實務(wù)發(fā)展的順序排列,每個單元主要包括課文、范例、生詞、短語及習語、注釋、相關(guān)詞匯與短語、參考表達、生詞與詞組拓展和練習等部分。課文部分扼要地介紹了本單元所涉及外貿(mào)實務(wù)的知識及相關(guān)函電的寫作要求。范例部分以函電實例的形式出現(xiàn),以供學習。生詞、短語及習語、注釋、相關(guān)詞匯與短語、參考表達、生詞與詞組拓展部分主要是拓展詞匯與表達,增強基本功。練習部分主要是鞏固性訓練。每個單元后配有大量練習,練習形式新穎多樣,實用性、針對性強。最后,為了便于學者查閱有關(guān)生詞及詞組等,我們在書的最后編寫了總詞匯、短語及習語、注釋及相關(guān)詞匯與短語等4個匯總表。
本書能夠最終付梓以饗讀者,離不開復旦大學出版社的編輯、校對、排版、美編等工作人員的辛勤工作,該書能夠順利出版亦離不開上海市教委對外貿(mào)經(jīng)濟教育高地(本科)的支持,在此表示誠摯的謝意。參加本教材編寫的人員及任務(wù)分工如下:孟建國(第一章、第六章)、葛萍(第二章、第三章、第四章)、殷月洪(第五章、第十三章)、周維家(第七章、第八章、第九章、第十四章)、蔡激揚(第十章、第十一章、第十二章)。本書由葛萍、周維家擔任主編,負責總體框架設(shè)計及對全書的統(tǒng)稿,孟建國、蔡激揚、殷月洪擔任副主編。
Unit One Layout of Business Letters
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Two Establishing Business Relations
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Three Enquiries and Replies
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Four Offers and Counter-offers
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Five Sales Promotion
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Six Orders and Acknowledgements
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Seven Packing
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Eight Transportation
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Nine Terms of Payment
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Ten Insurance
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Eleven Agencies
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Twelve Complaints and Adjustments
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Thirteen Electronic Correspondence
Specimen Telex
Specimen Fax
Specimen E-mail
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power 'Development
Exercises
Unit Fourteen Forms of Trade
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Appendix
1. Glossary
2. Phrases and Expressions
3. Notes
4. Related Words and Phrases
5. Key to Exercises
Reference Books