《職通商務英語》(第二版)系列教材從《國際貿(mào)易從業(yè)人員職業(yè)資質(zhì)與管理規(guī)范》中對商貿(mào)職業(yè)崗位群人才培養(yǎng)目標出發(fā),立足于實際教學工作中的商務英語專業(yè)課程標準,將商務專業(yè)知識、跨文化交際能力與英語語言運用技能相結(jié)合;以學生為中心,以商務活動為環(huán)境,以商貿(mào)崗位任務為路徑,以商務交際為目的,由淺入深,循序漸進,通過對學生聽、說、讀、寫、譯等基本技能的全面訓練,使學生通曉商務技能、掌握英語知識,并具有在未來工作崗位中完成商務任務和商務交際的能力。
Chapter 1 Seeking for Potential Clients
Unit 1 First Business Contact
Section I Lead-in
Section II Business Scenes
Section IV Leisure Time
Unit 2 B2B Communication
Section I Lead-in
Section II Business Scenes
Section IV Leisure Time
Unit 3 Product Presentation
Section I Lead-in
Section II Business Scenes
Section IV Leisure Time
Chapter 2 Business Consultation
Unit 4 Enquiries and Replies
Section I Lead-in
Section II Business Scenes
Unit 5 Offers and Counter-offers
Section I Lead-in
Section II Business Scenes
Chapter 3 Business Negotietion
Unit 6 Terms of Commodity
Section I Lead-in
Section II Business Scenes
Unit 7 Transportation and Insurance
Section I Lead-in
Section II Business Scenes
Section IV Leisure Time
Unit 8 Pricing and Payment
Section I Lead-in
Section II Business Scenes
Chapter 4 Conclusion of the Contract
Unit 9 Placing an Order
Section I Lead-in
Section II Business Scenes
Section IV Leisure Time
Unit 10 Signing tbe Contract
Section I Lead-in
Section II Business Scenes
Section IV Leisure Time
Unit 11 Quiz
Part I Listening
Part II Speaking
Unit 12 Declaring at the Customs
Section I Lead-in
Section II Business Scenes
Chapter 5 Post Contract Actions
Unit 13 After-sales Service
Section I Lead-in
Section II Business Scenes
Section IV Leisure Time
Unit 14 Complaints and Claims
Section I Lead-in
Section II Business Scenes
Chapter 6 Other Trade Forms
Unit 15 Agency
Section I Lead-in
Section II Business Scenes
Unit 16 Bid and Tender
Section I Lead-in
Section II Business Scenes
Chapter 7 Business Skills in International Trade
Unit 17 Business Etiquette
Section I Lead-in
Section II Business Scenes
Unit 18 Presentation Skills
Section I Lead-in
Section II Business Scenes
Unit 19 Skills for Successful Negotiation
Section I Lead-in
Section II Business Scenes
Unit 20 Final Test
Part I Listening
Part II Speaking